Google Maps vs HERE WeGo:Which is more popular?
In September 2026, Google Maps had more branded searches than HERE WeGo among navigation apps worldwide. Google Maps had about 185 million branded searches, while HERE WeGo had 173,000. Google Maps made up 97.4% of all navigation app searches we track, and HERE WeGo accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about navigation apps, Google Maps appeared in all five answers and HERE WeGo in four. Google Maps was mentioned before HERE WeGo in four out of five answers.
Who do people search for more?
Google Maps, about 1069 searches for every 1 for HERE WeGo
Who does AI mention more?
Google Maps, mentioned in every answer we collected
Who does AI recommend more?
Google Maps, named ahead of HERE WeGo in 4 of 5 answers
Follow Google Maps vs HERE WeGo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top navigation apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Maps appeared in all five answers. HERE WeGo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Maps was listed before HERE WeGo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Maps1st
Waze2nd
Apple Maps3rd
HERE WeGo4th
Organic Maps5th
MapQuest–
TomTom–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HERE WeGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Organic Maps3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MapQuest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about navigation apps
5 answers
Asked ChatGPT
“Which navigation app should I use?”
Asked ChatGPT
“What are the best navigation apps?”
Asked ChatGPT
“What's the best navigation app for driving?”
Searched Google, AI Overview
“navigation apps”
Searched Google, AI Overview
“offline navigation app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Google Maps or HERE WeGo more popular in search?
This chart shows how often people search Google for Google Maps and HERE WeGo by name. Each line represents a brand's share of searches for all seven navigation apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Maps, HERE WeGo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Maps | MapQuest | Waze | Apple Maps | TomTom | HERE WeGo | Organic Maps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 97.6% | 0.64% | 1.2% | 0.35% | 0.16% | 0.07% | 0.01% |
| Nov 2025 | 97.7% | 0.53% | 1.2% | 0.36% | 0.13% | 0.07% | 0.01% |
| Dec 2025 | 97.4% | 0.64% | 1.4% | 0.29% | 0.16% | 0.09% | 0.01% |
| Jan 2026 | 97.7% | 0.53% | 1.2% | 0.36% | 0.13% | 0.09% | 0.02% |
| Feb 2026 | 97.1% | 0.64% | 1.4% | 0.53% | 0.16% | 0.09% | 0.02% |
| Mar 2026 | 97.5% | 0.64% | 1.2% | 0.43% | 0.13% | 0.07% | 0.06% |
| Apr 2026 | 97.6% | 0.64% | 1.2% | 0.35% | 0.16% | 0.07% | 0.03% |
| May 2026 | 97.7% | 0.53% | 1.2% | 0.36% | 0.16% | 0.09% | 0.03% |
| Jun 2026 | 97.7% | 0.53% | 1.2% | 0.36% | 0.13% | 0.11% | 0.03% |
| Jul 2026 | 97.4% | 0.53% | 1.2% | 0.29% | 0.43% | 0.11% | 0.04% |
| Aug 2026 | 97.5% | 0.64% | 1.2% | 0.35% | 0.16% | 0.13% | 0.05% |
| Sep 2026 | 97.4% | 0.96% | 0.96% | 0.43% | 0.13% | 0.09% | 0.05% |
How has the Google Maps and HERE WeGo comparison changed over the last 12 months?
3 findings
- Google Maps was ahead of HERE WeGo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Maps’ share of searches among navigation apps worldwide moved from 97.6% to 97.4%, and its estimated monthly branded searches held steady at 185M.
- Across the 12 months ending September 2026, HERE WeGo’s share of searches among navigation apps worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 139K to 173K.
How did search popularity change for navigation apps worldwide in September 2026?
1 change

Estimated monthly branded searches for HERE WeGo worldwide rose 24.2% over 12 measured months, from 139K to 173K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Maps’ and HERE WeGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Maps
1 branded search term
- google maps
HERE WeGo
2 branded search terms
- here we go maps
- here wego

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.