GoodAccess vs NordLayer:Which is more popular by branded search?
In August 2026, NordLayer had more branded searches than GoodAccess among zero trust network access platforms worldwide. NordLayer was estimated to have 10K branded searches compared to GoodAccess’ 1.6K, and held a 0.68% Share of Search versus GoodAccess’ 0.11%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow GoodAccess vs NordLayer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, GoodAccess or NordLayer?
Compare services and tools used to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordLayer, GoodAccess. The figures are in the table below the chart.
View monthly share of search table
| Month | Tailscale | OpenVPN | Twingate | NordLayer | GoodAccess |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 34.1% | 5.3% | 1.3% | 0.17% |
| Nov 2025 | 64.7% | 30.2% | 3.9% | 0.96% | 0.15% |
| Dec 2025 | 65.2% | 30.5% | 3.2% | 0.97% | 0.13% |
| Jan 2026 | 71.7% | 22.8% | 4.3% | 1.1% | 0.14% |
| Feb 2026 | 76.7% | 19.9% | 2.6% | 0.76% | 0.1% |
| Mar 2026 | 72.9% | 23.1% | 3% | 0.89% | 0.12% |
| Apr 2026 | 76.8% | 19.7% | 2.6% | 0.77% | 0.1% |
| May 2026 | 76.8% | 19.7% | 2.5% | 0.77% | 0.12% |
| Jun 2026 | 76.9% | 19.6% | 2.5% | 0.76% | 0.12% |
| Jul 2026 | 83% | 14.4% | 1.8% | 0.68% | 0.11% |
| Aug 2026 | 83.1% | 14.3% | 1.8% | 0.68% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the GoodAccess and NordLayer comparison changed over the last 12 months?
3 findings
- NordLayer was ahead of GoodAccess in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoodAccess’ estimated Share of Search among zero trust network access platforms worldwide moved from 0.17% to 0.11%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, NordLayer’s estimated Share of Search among zero trust network access platforms worldwide moved from 1.3% to 0.68%, and its estimated monthly branded searches moved from 12.2K to 10K.
How did search popularity change for zero trust network access platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoodAccess’ and NordLayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoodAccess
1 branded search term
- goodaccess
NordLayer
4 branded search terms
- nordlayer
- nordlayer app
- nordlayer com
- vpn nordlayer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.