Godox vs Kupo:Which is searched more?
In September 2026, Godox had more branded searches than Kupo among light stand brands worldwide. Godox had about 132,000 branded searches, while Kupo had 720. Godox made up 68.6% of all light stand brand searches we track, and Kupo accounted for 0.37%. These are worldwide searches for English-language branded terms.
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Is Godox or Kupo more popular in search?
Compare the light stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Godox, Kupo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Godox | Aputure | Manfrotto | Flashpoint | Avenger | Matthews Studio Equipment | Neewer | Kupo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 19.8% | 18.7% | 0.75% | 0.6% | 0.46% | 0.33% | 0.33% |
| Nov 2025 | 58.7% | 19.7% | 18.6% | 0.87% | 0.73% | 0.6% | 0.4% | 0.4% |
| Dec 2025 | 63.7% | 17.5% | 16.5% | 0.74% | 0.5% | 0.5% | 0.36% | 0.29% |
| Jan 2026 | 61.5% | 19.8% | 15.9% | 0.81% | 0.62% | 0.62% | 0.42% | 0.42% |
| Feb 2026 | 63.3% | 17.4% | 16.4% | 0.59% | 0.64% | 0.94% | 0.36% | 0.43% |
| Mar 2026 | 61% | 16.8% | 19.3% | 0.66% | 0.76% | 0.76% | 0.42% | 0.34% |
| Apr 2026 | 59.2% | 19.2% | 18% | 0.69% | 0.71% | 0.71% | 0.39% | 1% |
| May 2026 | 61.5% | 16.3% | 18.7% | 0.75% | 0.91% | 0.74% | 0.57% | 0.5% |
| Jun 2026 | 63.6% | 16.9% | 15.9% | 0.64% | 0.94% | 0.59% | 1.1% | 0.42% |
| Jul 2026 | 65.5% | 14.9% | 16.4% | 0.66% | 0.78% | 0.97% | 0.43% | 0.36% |
| Aug 2026 | 69.9% | 13.1% | 14.3% | 0.56% | 0.69% | 0.69% | 0.38% | 0.38% |
| Sep 2026 | 68.6% | 14.9% | 14.1% | 0.65% | 0.52% | 0.46% | 0.46% | 0.37% |
How has the Godox and Kupo comparison changed over the last 12 months?
3 findings
- Godox was ahead of Kupo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Godox’s share of searches among light stand brands worldwide moved from 59% to 68.6%, and its estimated monthly branded searches moved from 128K to 132K.
- Across the 12 months ending September 2026, Kupo’s share of searches among light stand brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for light stand brands worldwide in September 2026?
2 changes
In September 2026, Godox lost share of searches among light stand brands worldwide, from 69.9% to 68.6%.
In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Godox’s and Kupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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