GMC vs RAM:Which is more popular by branded search?
In August 2026, GMC had more branded searches than RAM among pickup truck brands worldwide. GMC was estimated to have 1.5M branded searches compared to RAM’s 614K, and held a 7% Share of Search versus RAM’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GMC or RAM?
Compare the pickup truck brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GMC, RAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Ford | Chevrolet | GMC | Isuzu | RAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Nov 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Dec 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Jan 2026 | 54.7% | 20.1% | 13.5% | 6% | 2.7% | 3% |
| Feb 2026 | 53.6% | 19.7% | 13.2% | 7.2% | 3.2% | 3% |
| Mar 2026 | 49.8% | 22.4% | 15% | 6.7% | 3% | 3% |
| Apr 2026 | 52.3% | 19.3% | 15.8% | 7.1% | 2.6% | 2.9% |
| May 2026 | 52.2% | 19.2% | 15.8% | 7.1% | 2.6% | 3.1% |
| Jun 2026 | 54.3% | 20% | 13.4% | 6% | 2.7% | 3.6% |
| Jul 2026 | 54.5% | 20.1% | 13.5% | 6% | 2.7% | 3.3% |
| Aug 2026 | 52% | 19.2% | 15.7% | 7% | 3.2% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the GMC and RAM comparison changed over the last 12 months?
3 findings
- GMC was ahead of RAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GMC’s estimated Share of Search among pickup truck brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, RAM’s estimated Share of Search among pickup truck brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 614K.
How did search popularity change for pickup truck brands worldwide in August 2026?
2 changes
In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.
In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using GMC’s and RAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.