Brandwave

GMC vs GWM:Which is more popular?

In September 2026, GMC had more branded searches than GWM among car brands worldwide. GMC had about 1.5 million branded searches, while GWM had 823,000. GMC made up 0.79% of all car brand searches we track, and GWM accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about car brands, GMC appeared in one of the five answers and GWM in none.

Among car brands worldwide in September 2026

Who do people search for more?

GMC, about 82% more searches than GWM

GMC 1.5M searchesGWM 823K searches

Who does AI mention more?

GMC, mentioned in 1 of 5 answers, GWM in 0

GMC in 1 of 5GWM in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GMC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GWM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +4 more
  10. GMC13th
  11. +3 more
  12. GWM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GMC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GWM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is GMC or GWM more popular in search?

This chart shows how often people search Google for GMC and GWM by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

GMC and GWM among car brands worldwide, by month

Share of searches by month for GMC, GWM. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaGMCGWM
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.73%0.27%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.78%0.29%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.8%0.29%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.72%0.26%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.82%0.3%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.74%0.33%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.76%0.34%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.77%0.34%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.68%0.38%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.68%0.38%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.8%0.44%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.79%0.43%

How has the GMC and GWM comparison changed over the last 12 months?

3 findings
  • GMC was ahead of GWM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GMC’s share of searches among car brands worldwide moved from 0.73% to 0.79%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, GWM’s share of searches among car brands worldwide moved from 0.27% to 0.43%, and its estimated monthly branded searches moved from 550K to 823K.

How did search popularity change for car brands worldwide in September 2026?

1 change
  1. In September 2026, GWM fell from 54th to 56th among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GMC’s and GWM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GMC

1 branded search term

  • gmc

GWM

1 branded search term

  • gwm

How the Brand Demand Index is measured

Other head-to-heads among car brands

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