GMass vs Yesware:Which is more popular?
In September 2026, GMass had more branded searches than Yesware among email tracking tools worldwide. GMass had about 22,200 branded searches, while Yesware had 2,900. GMass made up 14.4% of all email tracking tool searches we track, and Yesware accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Yesware appeared in two of the five answers and GMass in none.
Who do people search for more?
GMass, about 8 searches for every 1 for Yesware
Who does AI mention more?
Yesware, mentioned in 2 of 5 answers, GMass in 0
Who does AI recommend more?
Yesware, the only one of the two named
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Top email tracking tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yesware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GMass did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about email tracking tools
5 answers
Asked ChatGPT
“What's the best email tracking tool?”
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
Searched Google, AI Overview
“email tracker”
Searched Google, AI Overview
“gmail email tracker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is GMass or Yesware more popular in search?
This chart shows how often people search Google for GMass and Yesware by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.
Share of searches by month for GMass, Yesware. The figures are in the table below the chart.
View monthly share of searches table
| Month | GMass | Yesware |
|---|---|---|
| Nov 2025 | 14.5% | 2.9% |
| Dec 2025 | 13.1% | 2.6% |
| Jan 2026 | 17.9% | 2.9% |
| Feb 2026 | 14.9% | 2.4% |
| Mar 2026 | 17.1% | 2.8% |
| Apr 2026 | 18.1% | 2.4% |
| May 2026 | 15.5% | 2.1% |
| Jun 2026 | 13.1% | 2.1% |
| Jul 2026 | 14.2% | 2.3% |
| Aug 2026 | 13.8% | 2.2% |
| Sep 2026 | 14.4% | 1.9% |
| Oct 2026 | — | — |
How has branded search for GMass and Yesware changed worldwide over the last 12 months?
3 findings
- GMass was ahead of Yesware in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for email tracking tools worldwide in September 2026?
2 changes
In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
In September 2026, Yesware rose from 6th to 5th among email tracking tools worldwide.
How are GMass’ and Yesware’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GMass’ and Yesware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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