Brandwave

GMass vs HubSpot Sales Hub:Which is more popular?

In September 2026, GMass had more branded searches than HubSpot Sales Hub among email tracking tools worldwide. GMass had about 22,200 branded searches, while HubSpot Sales Hub had 390. GMass made up 14.4% of all email tracking tool searches we track, and HubSpot Sales Hub accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about email tracking tools, HubSpot Sales Hub appeared in three of the five answers and GMass in none.

Among email tracking tools worldwide in September 2026

Who do people search for more?

GMass, about 57 searches for every 1 for HubSpot Sales Hub

GMass 22.2K searchesHubSpot Sales Hub 390 searches

Who does AI mention more?

HubSpot Sales Hub, mentioned in 3 of 5 answers, GMass in 0

HubSpot Sales Hub in 3 of 5GMass in 0 of 5

Who does AI recommend more?

HubSpot Sales Hub, the only one of the two named

HubSpot Sales Hub first in 3GMass never named

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Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GMass did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Sales Hub1st
  2. GMass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Sales Hub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GMass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email tracking tools

5 answers

  • Asked ChatGPT

    “What's the best email tracking tool?”

    1. 2HubSpot Sales Hub

  • Asked ChatGPT

    “How can I see if someone opened my email in Gmail?”

    1. Asked ChatGPT

      “Which email tracker do salespeople use?”

      1. 4HubSpot Sales Hub

    2. Searched Google, AI Overview

      “email tracker”

      1. Searched Google, AI Overview

        “gmail email tracker”

        1. 3HubSpot Sales Hub

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

      Is GMass or HubSpot Sales Hub more popular in search?

      This chart shows how often people search Google for GMass and HubSpot Sales Hub by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

      GMass and HubSpot Sales Hub among email tracking tools worldwide, by month

      Share of searches by month for GMass, HubSpot Sales Hub. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGMassHubSpot Sales Hub
      Nov 202514.5%2.4%
      Dec 202513.1%0.94%
      Jan 202617.9%0.7%
      Feb 202614.9%0.55%
      Mar 202617.1%0.82%
      Apr 202618.1%0.55%
      May 202615.5%0.5%
      Jun 202613.1%0.35%
      Jul 202614.2%0.38%
      Aug 202613.8%0.3%
      Sep 202614.4%0.25%
      Oct 2026——

      How has branded search for GMass and HubSpot Sales Hub changed worldwide over the last 12 months?

      3 findings

      How did search popularity change for email tracking tools worldwide in September 2026?

      2 changes

      1. In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.

      2. Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026.

      How are GMass’ and HubSpot Sales Hub’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using GMass’ and HubSpot Sales Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      GMass

      1 branded search term

      • gmass

      HubSpot Sales Hub

      1 branded search term

      • hubspot email tracking

      How the Brand Demand Index is measured

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