GlossGenius vs Phorest:Which is more popular?

Name: GlossGenius vs Phorest: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, GlossGenius and Phorest were level in searches among salon booking platforms worldwide, with an estimated 22.2K versus 20.7K branded searches, at 2.1% and 2% of the total. When we asked ChatGPT and Google AI Overviews about salon booking platforms, GlossGenius appeared in all four answers and Phorest in none.

Among salon booking platforms worldwide in September 2026

Who do people search for more?

GlossGenius, about 7% more searches than Phorest

GlossGenius 22.2K searchesPhorest 20.7K searches

Who does AI mention more?

GlossGenius, mentioned in every answer we collected

GlossGenius in 4 of 4Phorest in 0 of 4

Who does AI recommend more?

GlossGenius, the only one of the two named

GlossGenius first in 4Phorest never named

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Top salon booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GlossGenius appeared in all four answers. Phorest did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fresha	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Vagaro	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
GlossGenius	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Square Appointments	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Boulevard	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Booksy	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Phorest	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Timely	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salon booking platforms

4 answers

Asked ChatGPT
“Which salon booking platform should I use?”
1. 1GlossGenius
2. 2Vagaro
3. 3Square Appointments
4. 4Fresha
5. 5Boulevard
Asked ChatGPT
“What are the best salon booking platforms?”
1. 1Vagaro
2. 2GlossGenius
3. 3Square Appointments
4. 4Fresha
5. 5Booksy
6. 6Boulevard
Asked ChatGPT
“What's the best salon booking platform for a salon?”
1. 1GlossGenius
2. 2Vagaro
3. 3Square Appointments
4. 4Fresha
5. 5Boulevard
Searched Google, AI Overview
“salon booking software”
Searched Google, AI Overview
“salon appointment app”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GlossGenius or Phorest more popular in search?

This chart shows how often people search Google for GlossGenius and Phorest by name. Each line represents a brand's share of searches for all eight salon booking platforms we track, month by month, from English-language searches worldwide.

GlossGenius and Phorest among salon booking platforms worldwide, by month

Month	Booksy	Fresha	Vagaro	GlossGenius	Square Appointments	Phorest	Timely	Boulevard
Oct 2025	51.3%	23.5%	18.6%	1.7%	2.5%	1.6%	0.82%	0.03%
Nov 2025	55.4%	21%	16.5%	1.8%	2.7%	1.7%	0.87%	0.03%
Dec 2025	56.1%	21.1%	16.6%	1.8%	2.2%	1.4%	0.71%	0.03%
Jan 2026	50.6%	23.1%	18.3%	2.4%	3%	1.9%	0.67%	0.04%
Feb 2026	53.1%	24.1%	15.7%	2.1%	2.6%	1.6%	0.71%	0.04%
Mar 2026	55.5%	20.8%	16.4%	2.2%	2.7%	1.7%	0.61%	0.05%
Apr 2026	55.6%	20.8%	16.4%	2.2%	2.7%	1.7%	0.6%	0.03%
May 2026	53.3%	24.4%	15.8%	2.1%	2.1%	1.6%	0.57%	0.03%
Jun 2026	56.2%	21.1%	16.7%	1.8%	1.8%	1.7%	0.6%	0.03%
Jul 2026	56%	21%	16.6%	1.8%	2.2%	1.7%	0.58%	0.03%
Aug 2026	53.7%	24.4%	15.9%	1.7%	2.1%	1.6%	0.56%	0.03%
Sep 2026	53.1%	24.4%	15.7%	2.1%	2.1%	2%	0.67%	0.03%

How has the GlossGenius and Phorest comparison changed over the last 12 months?

3 findings

GlossGenius was ahead of Phorest in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, GlossGenius’ share of searches among salon booking platforms worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
Across the 12 months ending September 2026, Phorest’s share of searches among salon booking platforms worldwide moved from 1.6% to 2%, and its estimated monthly branded searches moved from 17.4K to 20.7K.

How did search popularity change for salon booking platforms worldwide in September 2026?

2 changes

In September 2026, GlossGenius rose from 5th to 4th among salon booking platforms worldwide.
Estimated monthly branded searches for Phorest worldwide rose 18.9% over 12 measured months, from 17.4K to 20.7K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using GlossGenius’ and Phorest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.