Brandwave

GlockApps vs Litmus:Which is searched more?

In September 2026, GlockApps had more branded searches than Litmus among email deliverability testing tools worldwide. GlockApps had about 6,600 branded searches, while Litmus had 590. GlockApps made up 1.5% of all email deliverability testing tool searches we track, and Litmus accounted for 0.14%. These are worldwide searches for English-language branded terms.

Share of searches among email deliverability testing tools worldwide in September 2026Is GlockApps or Litmus more popular in search?
GlockApps1.5%6.6K searches
vs
Litmus0.14%590 searches

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Is GlockApps or Litmus more popular in search?

Compare services and tools used to test email sending and delivery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GlockApps and Litmus among email deliverability testing tools worldwide, by month

Share of searches by month for GlockApps, Litmus. The figures are in the table below the chart.

View monthly share of searches table
MonthMXToolboxMail-TesterMailtrapGlockAppsMailReachInboxAllyLitmusMailMonitor
Oct 202566.5%16.6%13.8%1.5%0.97%0.24%0.19%0.19%
Nov 202568.6%16.6%11.7%1.5%1%0.2%0.2%0.2%
Dec 202566.2%16.6%13.9%1.5%1.2%0.29%0.19%0.24%
Jan 202668.3%17.1%11.8%1.2%1%0.22%0.16%0.2%
Feb 202668.2%17.1%11.7%1.2%1.2%0.24%0.16%0.2%
Mar 202668.8%16.6%11.8%1.2%1%0.17%0.16%0.16%
Apr 202670.5%14.4%12.1%1.3%1.3%0.21%0.17%0.14%
May 202668.5%16.6%11.8%1.2%1.2%0.2%0.16%0.2%
Jun 202668.3%16.7%11.7%1.5%1.2%0.2%0.16%0.16%
Jul 202668.1%17%11.7%1.5%1.2%0.21%0.13%0.13%
Aug 202667.1%17.6%11.6%1.5%1.5%0.29%0.2%0.2%
Sep 202670%16.9%9.8%1.5%1.3%0.24%0.14%0.14%

How has the GlockApps and Litmus comparison changed over the last 12 months?

3 findings

How did search popularity change for email deliverability testing tools worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GlockApps’ and Litmus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GlockApps

1 branded search term

  • glock apps

Litmus

1 branded search term

  • litmus email

How the Brand Demand Index is measured

Other head-to-heads among email deliverability testing tools

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