GlockApps vs Litmus:Which is searched more?
In September 2026, GlockApps had more branded searches than Litmus among email deliverability testing tools worldwide. GlockApps had about 6,600 branded searches, while Litmus had 590. GlockApps made up 1.5% of all email deliverability testing tool searches we track, and Litmus accounted for 0.14%. These are worldwide searches for English-language branded terms.
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Is GlockApps or Litmus more popular in search?
Compare services and tools used to test email sending and delivery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GlockApps, Litmus. The figures are in the table below the chart.
View monthly share of searches table
| Month | MXToolbox | Mail-Tester | Mailtrap | GlockApps | MailReach | InboxAlly | Litmus | MailMonitor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 16.6% | 13.8% | 1.5% | 0.97% | 0.24% | 0.19% | 0.19% |
| Nov 2025 | 68.6% | 16.6% | 11.7% | 1.5% | 1% | 0.2% | 0.2% | 0.2% |
| Dec 2025 | 66.2% | 16.6% | 13.9% | 1.5% | 1.2% | 0.29% | 0.19% | 0.24% |
| Jan 2026 | 68.3% | 17.1% | 11.8% | 1.2% | 1% | 0.22% | 0.16% | 0.2% |
| Feb 2026 | 68.2% | 17.1% | 11.7% | 1.2% | 1.2% | 0.24% | 0.16% | 0.2% |
| Mar 2026 | 68.8% | 16.6% | 11.8% | 1.2% | 1% | 0.17% | 0.16% | 0.16% |
| Apr 2026 | 70.5% | 14.4% | 12.1% | 1.3% | 1.3% | 0.21% | 0.17% | 0.14% |
| May 2026 | 68.5% | 16.6% | 11.8% | 1.2% | 1.2% | 0.2% | 0.16% | 0.2% |
| Jun 2026 | 68.3% | 16.7% | 11.7% | 1.5% | 1.2% | 0.2% | 0.16% | 0.16% |
| Jul 2026 | 68.1% | 17% | 11.7% | 1.5% | 1.2% | 0.21% | 0.13% | 0.13% |
| Aug 2026 | 67.1% | 17.6% | 11.6% | 1.5% | 1.5% | 0.29% | 0.2% | 0.2% |
| Sep 2026 | 70% | 16.9% | 9.8% | 1.5% | 1.3% | 0.24% | 0.14% | 0.14% |
How has the GlockApps and Litmus comparison changed over the last 12 months?
3 findings
- GlockApps was ahead of Litmus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GlockApps’ share of searches among email deliverability testing tools worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Litmus’ share of searches among email deliverability testing tools worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for email deliverability testing tools worldwide in September 2026?
1 change

Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GlockApps’ and Litmus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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