Glassdoor vs SEEK:Which is more popular by branded search?
In August 2026, SEEK had more branded searches than Glassdoor among job boards worldwide. SEEK was estimated to have 4.1M branded searches compared to Glassdoor’s 1.5M, and held a 4.1% Share of Search versus Glassdoor’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glassdoor or SEEK?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SEEK, Glassdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | Glassdoor | ZipRecruiter | |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Nov 2025 | 56.3% | 37.7% | 3.4% | 1.9% | 0.83% |
| Dec 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Jan 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Feb 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| Mar 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Apr 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| May 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jun 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jul 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Aug 2026 | 55.9% | 37.4% | 4.1% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Glassdoor and SEEK comparison changed over the last 12 months?
3 findings
- SEEK was ahead of Glassdoor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among job boards worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards worldwide moved from 3% to 4.1%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
How did search popularity change for job boards worldwide in August 2026?
2 changes
In August 2026, SEEK gained estimated Share of Search among job boards worldwide, from 3.4% to 4.1%.
Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glassdoor’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.