Brandwave

Giraffe Tools vs Sun Joe:Which is more popular by branded search?

In August 2026, Giraffe Tools had more branded searches than Sun Joe among hose reels worldwide. Giraffe Tools was estimated to have 27.1K branded searches compared to Sun Joe’s 12.1K, and held a 2.3% Share of Search versus Sun Joe’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among hose reels worldwide in August 2026Which is more popular in search, Giraffe Tools or Sun Joe?
Giraffe Tools2.3%27.1K searches
vs
Sun Joe1%12.1K searches

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Which is more popular in search, Giraffe Tools or Sun Joe?

Compare the hose reels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giraffe Tools and Sun Joe among hose reels worldwide, by month

Share of Search by month for Giraffe Tools, Sun Joe. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherGardenaHozelockGiraffe ToolsVonHausSun Joe
Oct 202578.7%15.8%1.4%1.7%1.4%0.95%
Nov 202582%13.5%0.99%1.8%1.2%0.44%
Dec 202581.3%13.3%1.2%2.2%1.5%0.53%
Jan 202681%13.3%1.5%1.8%1.5%0.97%
Feb 202678.9%15.8%1.4%2.1%1.2%0.63%
Mar 202675.6%18.6%2.1%1.7%1.1%0.92%
Apr 202671.3%21.5%2.9%1.9%1.3%1.1%
May 202662.8%28.3%3.8%2.1%1.7%1.4%
Jun 202662.4%27.9%3.8%2.5%2.1%1.4%
Jul 202665.9%24.1%4.8%2.2%1.8%1.2%
Aug 202671%21.2%2.9%2.3%1.6%1%
Sep 2026——————

How has the Giraffe Tools and Sun Joe comparison changed over the last 12 months?

  • Giraffe Tools was ahead of Sun Joe in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Giraffe Tools’ estimated Share of Search among hose reels worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
  • Across the 11 months ending August 2026, Sun Joe’s estimated Share of Search among hose reels worldwide moved from 0.95% to 1%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for hose reels worldwide in August 2026?

  1. Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Giraffe Tools’ and Sun Joe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giraffe Tools

1 branded search term

  • giraffe tools

Sun Joe

1 branded search term

  • sun joe pressure washer

How the Brand Demand Index is measured

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