Brandwave

Ghost vs Smart:Which is searched more?

In September 2026, Smart had more branded searches than Ghost among gate Opener brands worldwide. Smart was estimated to have 1.8M branded searches compared to Ghost’s 18.3K, and held a 16.3% Share of Search versus Ghost’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among gate Opener brands worldwide in September 2026Which is more popular in search, Ghost or Smart?
Ghost0.16%18.3K searches
vs
Smart16.3%1.8M searches

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Which is more popular in search, Ghost or Smart?

Compare the gate opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ghost and Smart among gate Opener brands worldwide, by month

Share of Search by month for Smart, Ghost. The figures are in the table below the chart.

View monthly share of search table
MonthEagleSmartChamberlainGhostElite
Oct 202586.7%11.7%1.3%0.15%0.16%
Nov 202586.8%11.7%1.3%0.13%0.16%
Dec 202584.3%13.9%1.5%0.16%0.14%
Jan 202681.5%16.3%1.8%0.2%0.2%
Feb 202647.4%47.4%4.3%0.59%0.36%
Mar 202657.4%38.4%3.5%0.51%0.23%
Apr 202652.5%42.9%3.9%0.57%0.21%
May 202647.4%47.4%4.3%0.64%0.24%
Jun 202647.5%47.5%4.3%0.52%0.2%
Jul 202647%47%5.2%0.58%0.29%
Aug 202661.9%33.8%3.7%0.35%0.22%
Sep 202681.6%16.3%1.8%0.16%0.12%

How has the Ghost and Smart comparison changed over the last 12 months?

  • Smart was ahead of Ghost in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ghost’s estimated Share of Search among gate Opener brands worldwide moved from 0.15% to 0.16%, and its estimated monthly branded searches moved from 23.4K to 18.3K.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among gate Opener brands worldwide moved from 11.7% to 16.3%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for gate Opener brands worldwide in September 2026?

  1. In September 2026, Smart lost estimated Share of Search among gate Opener brands worldwide, from 33.8% to 16.3%.

  2. Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.

Other head-to-heads among gate Opener brands

How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

14 branded search terms

  • ghost blog
  • ghost blog platform
  • ghost blogging platform
  • Ghost CMS
  • ghost cms docker
  • ghost cms github
  • ghost cms themes
  • ghost headless cms
  • ghost io
  • ghost newsletter
  • ghost newsletter platform
  • ghost publishing platform
  • ghost wordpress
  • ghost.io

Smart

1 branded search term

  • smart

How the Brand Demand Index is measured

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