GEP vs SAP Ariba:Which is more popular by branded search?
In August 2026, SAP Ariba had more branded searches than GEP among procurement software worldwide. SAP Ariba was estimated to have 90.5K branded searches compared to GEP’s 12.7K, and held a 28.3% Share of Search versus GEP’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GEP or SAP Ariba?
Compare the systems businesses buy goods through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAP Ariba, GEP. The figures are in the table below the chart.
View monthly share of search table
| Month | Coupa | SAP Ariba | Zycus | JAGGAER | GEP |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 25.4% | 4.2% | 6.6% | 4.5% |
| Nov 2025 | 55.1% | 28.8% | 5.8% | 6.1% | 4.2% |
| Dec 2025 | 59.6% | 25.7% | 5.2% | 5.5% | 4% |
| Jan 2026 | 55.9% | 29.2% | 4.9% | 6.3% | 3.7% |
| Feb 2026 | 55.9% | 29.2% | 4.9% | 6.3% | 3.7% |
| Mar 2026 | 60.6% | 26.2% | 4.4% | 5.6% | 3.3% |
| Apr 2026 | 60.2% | 26.1% | 5.3% | 5.6% | 2.8% |
| May 2026 | 55.4% | 29% | 5.9% | 6.2% | 3.5% |
| Jun 2026 | 60% | 25.9% | 5.3% | 5.6% | 3.3% |
| Jul 2026 | 55.5% | 29% | 5.9% | 6.2% | 3.5% |
| Aug 2026 | 54.7% | 28.3% | 7% | 6% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the GEP and SAP Ariba comparison changed over the last 12 months?
3 findings
- SAP Ariba was ahead of GEP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GEP’s estimated Share of Search among procurement software worldwide moved from 4.5% to 4%, and its estimated monthly branded searches moved from 16.2K to 12.7K.
- Across the 11 months ending August 2026, SAP Ariba’s estimated Share of Search among procurement software worldwide moved from 25.4% to 28.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for procurement software worldwide in August 2026?
2 changes
In August 2026, SAP Ariba lost estimated Share of Search among procurement software worldwide, from 29% to 28.3%.
Estimated monthly branded searches for GEP worldwide fell 21.6% over 11 measured months, from 16.2K to 12.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GEP’s and SAP Ariba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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