Brandwave

Genesis vs Mazda:Which is more popular?

In September 2026, Mazda had more branded searches than Genesis among car brands worldwide. Mazda had about 3.4 million branded searches, while Genesis had 1.8 million. Mazda made up 1.8% of all car brand searches we track, and Genesis accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about car brands, Mazda appeared in four of the five answers and Genesis in one. Mazda was mentioned before Genesis in four out of five answers.

Among car brands worldwide in September 2026

Who do people search for more?

Mazda, about 83% more searches than Genesis

Mazda 3.4M searchesGenesis 1.8M searches

Who does AI mention more?

Mazda, mentioned in 4 of 5 answers, Genesis in 1

Mazda in 4 of 5Genesis in 1 of 5

Who does AI recommend more?

Mazda, named ahead of Genesis in 4 of 5 answers

Mazda first in 4Genesis first in 1

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mazda was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Genesis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mazda was listed before Genesis in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. Volkswagen9th
  10. +4 more
  11. Genesis14th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Genesis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+6 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Genesis or Mazda more popular in search?

This chart shows how often people search Google for Genesis and Mazda by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Genesis and Mazda among car brands worldwide, by month

Share of searches by month for Mazda, Genesis. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaGenesis
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.89%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.95%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.98%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.88%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.9%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.92%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.93%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.98%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.97%

How has the Genesis and Mazda comparison changed over the last 12 months?

3 findings
  • Mazda was ahead of Genesis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Genesis’ share of searches among car brands worldwide moved from 0.89% to 0.97%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, Mazda’s share of searches among car brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Mazda rose from 17th to 15th among car brands worldwide.

  2. In September 2026, Genesis rose from 36th to 35th among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Genesis’ and Mazda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Genesis

1 branded search term

  • genesis

Mazda

1 branded search term

  • mazda

How the Brand Demand Index is measured

Other head-to-heads among car brands

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