Generator vs Hostelworld:Which is searched more?
In August 2026, Hostelworld had more branded searches than Generator among hostel booking platforms worldwide. Hostelworld was estimated to have 450K branded searches compared to Generator’s 90.5K, and held a 6.7% Share of Search versus Generator’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Generator or Hostelworld?
Compare the hostel booking platforms guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hostelworld, Generator. The figures are in the table below the chart.
View monthly share of search table
| Month | Hostelworld | Generator |
|---|---|---|
| Oct 2025 | 6.7% | 1.6% |
| Nov 2025 | 6.7% | 1.6% |
| Dec 2025 | 6.7% | 1.3% |
| Jan 2026 | 6.7% | 1.1% |
| Feb 2026 | 6.7% | 1.3% |
| Mar 2026 | 8.1% | 1.6% |
| Apr 2026 | 8.1% | 1.6% |
| May 2026 | 6.7% | 1.4% |
| Jun 2026 | 8.1% | 1.6% |
| Jul 2026 | 8.1% | 1.6% |
| Aug 2026 | 6.7% | 1.4% |
| Sep 2026 | — | — |
How has the Generator and Hostelworld comparison changed over the last 12 months?
3 findings
- Hostelworld was ahead of Generator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Generator’s estimated Share of Search among hostel booking platforms worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Hostelworld’s estimated Share of Search among hostel booking platforms worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for hostel booking platforms worldwide in August 2026?
1 change
In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Generator’s and Hostelworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Generator
1 branded search term
- generator hostels
Hostelworld
1 branded search term
- hostelworld
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.