GE Lighting vs WiZ:Which is more popular by branded search?
In August 2026, WiZ had more branded searches than GE Lighting among light bulb brands worldwide. WiZ was estimated to have 8.1K branded searches compared to GE Lighting’s 3.6K, and held a 0.6% Share of Search versus GE Lighting’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GE Lighting or WiZ?
Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WiZ, GE Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Sylvania | Osram | Feit Electric | WiZ | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 11.5% | 9.4% | 2.3% | 0.69% | 0.31% |
| Nov 2025 | 75.2% | 11.8% | 9.7% | 2.4% | 0.58% | 0.26% |
| Dec 2025 | 76.7% | 11.1% | 9.1% | 2.2% | 0.55% | 0.24% |
| Jan 2026 | 75.8% | 9.4% | 11.4% | 2.3% | 0.69% | 0.37% |
| Feb 2026 | 76.3% | 10.6% | 10.6% | 1.7% | 0.52% | 0.28% |
| Mar 2026 | 75.6% | 10.7% | 10.7% | 2.1% | 0.64% | 0.35% |
| Apr 2026 | 77.2% | 11.1% | 9% | 1.8% | 0.54% | 0.3% |
| May 2026 | 77.9% | 11.6% | 7.8% | 1.9% | 0.57% | 0.31% |
| Jun 2026 | 78% | 11.6% | 7.7% | 1.9% | 0.56% | 0.25% |
| Jul 2026 | 80.4% | 10.3% | 6.9% | 1.7% | 0.5% | 0.22% |
| Aug 2026 | 80.9% | 9.9% | 6.7% | 1.6% | 0.6% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the GE Lighting and WiZ comparison changed over the last 12 months?
3 findings
- WiZ was ahead of GE Lighting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GE Lighting’s estimated Share of Search among light bulb brands worldwide moved from 0.31% to 0.26%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 0.69% to 0.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for light bulb brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GE Lighting’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Lighting
1 branded search term
- ge light bulbs
WiZ
1 branded search term
- wiz light
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.