Gaia Herbs vs Nutricost:Which is searched more?
In September 2026, Nutricost had more branded searches than Gaia Herbs among ashwagandha supplement brands worldwide. Nutricost had about 1,300 branded searches, while Gaia Herbs had 590. Nutricost made up 3.8% of all ashwagandha supplement brand searches we track, and Gaia Herbs accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Gaia Herbs or Nutricost more popular in search?
Compare the brands people buy ashwagandha supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nutricost, Gaia Herbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Gaia Herbs and Nutricost comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Gaia Herbs took it in March 2026, Nutricost took it in May 2026.
- Across the 12 months ending September 2026, Gaia Herbs’ share of searches among ashwagandha supplement brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.
Estimated monthly branded searches for Gaia Herbs worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gaia Herbs’ and Nutricost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaia Herbs
1 branded search term
- gaia herbs ashwagandha
Nutricost
1 branded search term
- nutricost ashwagandha
Other head-to-heads among ashwagandha supplement brands
Himalaya vs Now Foods: compare search popularity
Himalaya vs Organic India: compare search popularity
Himalaya vs Nature Made: compare search popularity- Himalaya vs Nutricost: compare search popularity
- Now Foods vs Organic India: compare search popularity
- Now Foods vs Nature Made: compare search popularity
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