G. Loomis vs Scott:Which is more popular?
In October 2026, Scott had more branded searches than G. Loomis among fly rod brands worldwide. Scott had about 4,400 branded searches, while G. Loomis had 1,600. Scott made up 10.7% of all fly rod brand searches we track, and G. Loomis accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about fly rod brands, G. Loomis and Scott each appeared in one of the five answers.
Who do people search for more?
Scott, about 3 searches for every 1 for G. Loomis
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Follow G. Loomis vs Scott and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fly rod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, G. Loomis and Scott were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Orvis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Echo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winston1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas & Thomas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hardy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G. Loomis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Douglas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fly rod brands
5 answers
Asked ChatGPT
“What's the best fly rod for beginners?”
Asked ChatGPT
“Which fly rod brands are the best?”
Asked ChatGPT
“What fly rod should I buy for trout?”
Searched Google, AI Overview
“fly fishing rod”
Searched Google, AI Overview
“fly rod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is G. Loomis or Scott more popular in search?
This chart shows how often people search Google for G. Loomis and Scott by name. Each line represents a brand's share of searches for all 11 fly rod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Scott, G. Loomis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sage | Temple Fork Outfitters | Orvis | Redington | Scott | Echo | Winston | Thomas & Thomas | Hardy | G. Loomis | Douglas |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21% | 15.3% | 9.2% | 11.3% | 13.9% | 9.2% | 6.1% | 5% | 4% | 2.1% | 2.7% |
| Dec 2025 | 21.2% | 15.5% | 11.4% | 11.4% | 11.4% | 9.3% | 5.1% | 5.1% | 4% | 2.8% | 2.8% |
| Jan 2026 | 20.8% | 15.2% | 9.2% | 11.3% | 11.3% | 9.2% | 6% | 6% | 5% | 3.3% | 2.7% |
| Feb 2026 | 21.6% | 15.8% | 9.5% | 11.7% | 11.7% | 9.5% | 5.2% | 5.2% | 4.1% | 2.8% | 2.8% |
| Mar 2026 | 19.8% | 18.4% | 11.1% | 13.6% | 9% | 9% | 4.9% | 4.9% | 4% | 2.7% | 2.7% |
| Apr 2026 | 20.3% | 16.8% | 11.3% | 11.3% | 9.3% | 9.3% | 5% | 6.2% | 5% | 2.7% | 2.7% |
| May 2026 | 19.6% | 18.3% | 11% | 13.5% | 9% | 9% | 4.8% | 4.8% | 4.8% | 2.7% | 2.7% |
| Jun 2026 | 19.1% | 17.8% | 10.7% | 13.1% | 10.7% | 8.7% | 5.8% | 4.7% | 3.9% | 3.1% | 2.6% |
| Jul 2026 | 19.7% | 18.3% | 11% | 13.5% | 9% | 9% | 4.8% | 4.8% | 4% | 2.7% | 3.2% |
| Aug 2026 | 19.8% | 18.4% | 11.1% | 13.6% | 9% | 9% | 4.9% | 4.9% | 4% | 2.7% | 2.7% |
| Sep 2026 | 18% | 17.5% | 11.8% | 11.8% | 9.6% | 9.6% | 6.4% | 5.3% | 4.2% | 2.9% | 2.9% |
| Oct 2026 | 19.1% | 15.7% | 10.7% | 10.7% | 10.7% | 8.7% | 7% | 5.8% | 4.6% | 3.9% | 3.1% |
G. Loomis sells other things too, so only its searches that name this product count here, like “g loomis fly rod”.
How has branded search for G. Loomis and Scott changed worldwide over the last 12 months?
3 findings
- Scott was ahead of G. Loomis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, G. Loomis’ share of searches among fly rod brands worldwide moved from 2.1% to 3.9%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 12 months ending October 2026, Scott’s share of searches among fly rod brands worldwide moved from 13.9% to 10.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for fly rod brands worldwide in October 2026?
2 changes
In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches.
In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches.
How are G. Loomis’ and Scott’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using G. Loomis’ and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fly rod brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.