G.H. Bass vs Vagabond:Which is more popular?
In September 2026, G.H. Bass had more branded searches than Vagabond among loafer brands worldwide. G.H. Bass had about 82,700 branded searches, while Vagabond had 22,200. G.H. Bass made up 19.4% of all loafer brand searches we track, and Vagabond accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about loafer brands, G.H. Bass appeared in all five answers and Vagabond in none.
Who do people search for more?
G.H. Bass, about 4 searches for every 1 for Vagabond
Who does AI mention more?
G.H. Bass, mentioned in every answer we collected
Who does AI recommend more?
G.H. Bass, the only one of the two named
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared in all five answers. Vagabond did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- G.H. Bass1st
Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th
Steve Madden6th
Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is G.H. Bass or Vagabond more popular in search?
This chart shows how often people search Google for G.H. Bass and Vagabond by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for G.H. Bass, Vagabond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
G.H. Bass sells other things too, so only its searches that name this product count here, like “bass weejuns”.
How has the G.H. Bass and Vagabond comparison changed over the last 12 months?
3 findings
- G.H. Bass was ahead of Vagabond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide moved from 17.8% to 19.4%, and its estimated monthly branded searches moved from 76.6K to 82.7K.
- Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide moved from 3.4% to 5.2%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for loafer brands worldwide in September 2026?
2 changes
In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using G.H. Bass’ and Vagabond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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