Brandwave

FutureLearn vs Udacity:Which is more popular by branded search?

In August 2026, Udacity had more branded searches than FutureLearn among MOOC platforms worldwide. Udacity was estimated to have 60.5K branded searches compared to FutureLearn’s 33.1K, and held a 0.47% Share of Search versus FutureLearn’s 0.26%. These are worldwide searches for English-language branded terms.

Share of Search among MOOC platforms worldwide in August 2026Which is more popular in search, FutureLearn or Udacity?
FutureLearn0.26%33.1K searches
vs
Udacity0.47%60.5K searches

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Which is more popular in search, FutureLearn or Udacity?

Compare the platforms that host university courses online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FutureLearn and Udacity among MOOC platforms worldwide, by month

Share of Search by month for Udacity, FutureLearn. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraedXUdacityFutureLearn
Oct 202569.7%25.7%3.5%0.85%0.38%
Nov 202569.2%25.4%4.2%0.83%0.38%
Dec 202565.3%29.2%3.9%1.2%0.35%
Jan 202660.9%33.3%4.5%0.9%0.4%
Feb 202665%29.1%4.8%0.79%0.35%
Mar 202664.9%29.1%4.8%0.95%0.35%
Apr 202665.9%29.5%3.2%0.97%0.36%
May 202661.4%33.6%3.7%0.91%0.33%
Jun 202656.6%37.9%4.2%0.84%0.46%
Jul 202661.6%33.7%3.7%0.61%0.41%
Aug 202670.6%25.9%2.8%0.47%0.26%
Sep 2026—————

How has the FutureLearn and Udacity comparison changed over the last 12 months?

  • Udacity was ahead of FutureLearn in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, FutureLearn’s estimated Share of Search among MOOC platforms worldwide moved from 0.38% to 0.26%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
  • Across the 11 months ending August 2026, Udacity’s estimated Share of Search among MOOC platforms worldwide moved from 0.85% to 0.47%, and its estimated monthly branded searches moved from 135K to 60.5K.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  2. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using FutureLearn’s and Udacity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FutureLearn

1 branded search term

  • futurelearn

Udacity

1 branded search term

  • udacity

How the Brand Demand Index is measured

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