Full Focus vs Passion Planner:Which is searched more?
In September 2026, Passion Planner had more branded searches than Full Focus among planner brands worldwide. Passion Planner had about 22,200 branded searches, while Full Focus had 6,600. Passion Planner made up 3.7% of all planner brand searches we track, and Full Focus accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Full Focus or Passion Planner more popular in search?
Compare the brands people buy paper planners from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Passion Planner, Full Focus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
How has the Full Focus and Passion Planner comparison changed over the last 12 months?
3 findings
- Passion Planner was ahead of Full Focus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide moved from 5.7% to 3.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for planner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Full Focus worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Full Focus’ and Passion Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Full Focus
1 branded search term
- full focus planner
Passion Planner
1 branded search term
- passion planner
Other head-to-heads among planner brands
Hobonichi vs The Happy Planner: compare search popularity
Hobonichi vs Erin Condren: compare search popularity
Hobonichi vs Panda Planner: compare search popularity- Hobonichi vs Passion Planner: compare search popularity
- The Happy Planner vs Erin Condren: compare search popularity
- The Happy Planner vs Panda Planner: compare search popularity
Put your own brand in this comparison
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