Brandwave

Fubo vs Philo:Which is more popular?

In September 2026, Fubo had more branded searches than Philo among streaming services worldwide. Fubo had about 1.8 million branded searches, while Philo had 40,500. Fubo made up 1.4% of all streaming service searches we track, and Philo accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about streaming services, Philo appeared in two of the five answers and Fubo in one. Philo was mentioned before Fubo in two out of three answers that named either.

Among streaming services worldwide in September 2026

Who do people search for more?

Fubo, about 45 searches for every 1 for Philo

Fubo 1.8M searchesPhilo 40.5K searches

Who does AI mention more?

Philo, mentioned in 2 of 5 answers, Fubo in 1

Philo in 2 of 5Fubo in 1 of 5

Who does AI recommend more?

Philo, named ahead of Fubo in 2 of 3 answers

Philo first in 2Fubo first in 1

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Top streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fubo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philo was listed before Fubo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. HBO Max2nd
  3. Disney+3rd
  4. Hulu4th
  5. Prime Video5th
  6. YouTube TV6th
  7. Apple TV7th
  8. Sling TV8th
  9. Philo9th
  10. Fubo10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Netflix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prime Video4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouTube TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling TV2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fubo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Fubo or Philo more popular in search?

This chart shows how often people search Google for Fubo and Philo by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from English-language searches worldwide.

Fubo and Philo among streaming services worldwide, by month

Share of searches by month for Fubo, Philo. The figures are in the table below the chart.

View monthly share of searches table
MonthNetflixDisney+HBO MaxPrime VideoYouTube TVApple TVHuluFuboSling TVPhilo
Oct 202559.3%11.8%6.5%6.5%5.3%3.6%4.4%1.6%0.87%0.04%
Nov 202557.7%11.5%7.7%6.3%5.2%4.3%4.3%1.9%1%0.04%
Dec 202564.6%10.6%7.1%5.8%3.2%3.9%3.2%0.96%0.53%0.03%
Jan 202662.9%10.3%8.5%5.7%3.8%3.1%3.8%1.1%0.62%0.04%
Feb 202662.9%10.3%8.4%5.7%4.6%3.1%3.8%0.76%0.51%0.04%
Mar 202660.3%12.1%8.1%5.4%4.4%3.6%4.4%1.1%0.49%0.04%
Apr 202661.5%10.1%10.1%6.8%3%3.7%3.7%0.74%0.41%0.04%
May 202663.1%10.3%8.4%6.9%3.1%3.8%3.1%0.76%0.42%0.04%
Jun 202662.3%10.2%8.3%5.6%4.6%3.8%3.1%1.7%0.41%0.04%
Jul 202664.2%10.5%7.1%5.8%3.9%3.9%3.2%1.2%0.35%0.04%
Aug 202662.9%12.6%6.9%5.7%3.1%4.6%3.1%0.76%0.34%0.04%
Sep 202661.8%10.1%6.8%5.6%5.6%4.6%3.7%1.4%0.5%0.03%

How has the Fubo and Philo comparison changed over the last 12 months?

3 findings
  • Fubo was ahead of Philo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fubo’s share of searches among streaming services worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

How did search popularity change for streaming services worldwide in September 2026?

2 changes

  1. In September 2026, Fubo gained share of searches among streaming services worldwide, from 0.76% to 1.4%.

  2. Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fubo’s and Philo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fubo

1 branded search term

  • fubo

Philo

1 branded search term

  • philo tv

How the Brand Demand Index is measured

Other head-to-heads among streaming services

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