Freeman vs MKG:Which is more popular?
In September 2026, Freeman had more branded searches than MKG among events agencies worldwide. Freeman had about 1,260 branded searches, while MKG had 170. Freeman made up 3.4% of all events agency searches we track, and MKG accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about events agencies, MKG appeared in two of the four answers and Freeman in none.
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Top events agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MKG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Freeman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
George P Johnson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
MKG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Momentum Worldwide1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MCI Group1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bishop-McCann1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jack Morton0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GES0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wonderland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Freeman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imagination0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about events agencies
4 answers
Asked ChatGPT
“Which events agency should I hire?”
Asked ChatGPT
“What are the best events agencies?”
Asked ChatGPT
“What's the best events agency for a product launch?”
- 1MKG
- 1
Searched Google, AI Overview
“events agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“corporate events agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Freeman or MKG more popular in search?
This chart shows how often people search Google for Freeman and MKG by name. Each line represents a brand's share of searches for all ten events agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Freeman, MKG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Morton | George P Johnson | GES | Momentum Worldwide | MCI Group | Wonderland | Freeman | Bishop-McCann | Imagination | MKG |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 17.8% | 14.6% | 14.6% | 11.9% | 5.1% | 4.4% | 2.7% | 1.6% | 0.7% |
| Nov 2025 | 26.2% | 17.5% | 17.5% | 14.2% | 11.6% | 4.2% | 4.1% | 2.3% | 1.9% | 0.45% |
| Dec 2025 | 21.9% | 14.6% | 21.9% | 14.6% | 11.9% | 5.3% | 5% | 2.9% | 1.3% | 0.56% |
| Jan 2026 | 29.2% | 13% | 15.9% | 15.9% | 13% | 4.6% | 3.8% | 2.4% | 1.5% | 0.63% |
| Feb 2026 | 25.4% | 13.9% | 16.9% | 16.9% | 13.9% | 4.1% | 4% | 2.6% | 1.6% | 0.67% |
| Mar 2026 | 23.7% | 15.8% | 15.8% | 19.4% | 12.9% | 3.9% | 3.6% | 2.4% | 1.8% | 0.62% |
| Apr 2026 | 27.2% | 14.8% | 14.8% | 14.8% | 14.8% | 4.4% | 3.5% | 3.6% | 1.4% | 0.71% |
| May 2026 | 23.4% | 15.6% | 19.1% | 15.6% | 12.7% | 4.6% | 3.6% | 2.9% | 1.8% | 0.75% |
| Jun 2026 | 22.9% | 12.5% | 18.7% | 12.5% | 10.2% | 15.3% | 3% | 3% | 1.4% | 0.6% |
| Jul 2026 | 29% | 15.8% | 12.9% | 15.8% | 12.9% | 4.7% | 3.9% | 2.9% | 1.6% | 0.61% |
| Aug 2026 | 28.4% | 15.5% | 15.5% | 15.5% | 12.6% | 3.8% | 3.6% | 2.9% | 1.9% | 0.49% |
| Sep 2026 | 32.3% | 14.4% | 14.4% | 14.4% | 11.8% | 4.3% | 3.4% | 2.7% | 1.8% | 0.45% |
How has the Freeman and MKG comparison changed over the last 12 months?
3 findings
- Freeman was ahead of MKG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freeman’s share of searches among events agencies worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, MKG’s share of searches among events agencies worldwide moved from 0.7% to 0.45%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for events agencies worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Freeman’s and MKG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among events agencies
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