Brandwave

Fred Perry vs J.Crew:Which is more popular?

In September 2026, Fred Perry had more branded searches than J.Crew among polo shirt brands worldwide. Fred Perry had about 67,600 branded searches, while J.Crew had 1,900. Fred Perry made up 17.2% of all polo shirt brand searches we track, and J.Crew accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, J.Crew appeared in three of the five answers and Fred Perry in one. J.Crew was mentioned before Fred Perry in every answer that named either.

Among polo shirt brands worldwide in September 2026

Who do people search for more?

Fred Perry, about 36 searches for every 1 for J.Crew

Fred Perry 67.6K searchesJ.Crew 1.9K searches

Who does AI mention more?

J.Crew, mentioned in 3 of 5 answers, Fred Perry in 1

J.Crew in 3 of 5Fred Perry in 1 of 5

Who does AI recommend more?

J.Crew, named ahead of Fred Perry in 3 of 3 answers

J.Crew first in 3Fred Perry never first

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Top polo shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, J.Crew was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fred Perry was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. J.Crew was listed before Fred Perry in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ralph Lauren1st
  2. Lacoste2nd
  3. Peter Millar3rd
  4. J.Crew4th
  5. Uniqlo5th
  6. Sunspel6th
  7. Brooks Brothers7th
  8. Fred Perry8th
  9. Hugo Boss–
  10. Tommy Hilfiger–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy Hilfiger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about polo shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Fred Perry or J.Crew more popular in search?

This chart shows how often people search Google for Fred Perry and J.Crew by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.

Fred Perry and J.Crew among polo shirt brands worldwide, by month

Share of searches by month for Fred Perry, J.Crew. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenFred PerryLacostePeter MillarHugo BossTommy HilfigerSunspelBrooks BrothersUniqloPsycho BunnyOriginal PenguinJ.Crew
Oct 202535.2%22.9%15.8%2.6%7.3%4.7%1.2%2.1%2.6%3.2%2.1%0.32%
Nov 202537.7%20%16.9%2.3%7.8%5.1%1%1.5%2.3%3.4%1.8%0.28%
Dec 202539.7%21.1%14.6%2.4%8.3%4.4%0.87%1.3%1.9%2.9%2.4%0.24%
Jan 202631.9%23.9%17.5%2.3%7.1%5.2%1.3%1.9%2.9%2.9%2.9%0.31%
Feb 202642%19.5%15.4%2.1%6.3%4.6%1.4%1.7%2.5%2.5%1.7%0.31%
Mar 202640.4%20.2%14.8%2.4%6.9%4.4%2%2%2.4%2.4%1.6%0.47%
Apr 202640.6%18.9%14.9%5.5%5.7%3.7%3%1.6%2.4%2%1.3%0.38%
May 202640.6%17.7%15%5.5%5%3.7%4.5%1.6%2.4%2%1.6%0.4%
Jun 202641.1%15.6%15.1%6.8%5%3.7%3.7%2%2.5%1.7%2.5%0.4%
Jul 202636.9%17.2%16.6%6.1%5.6%4.1%5%1.8%2.2%1.8%2.2%0.44%
Aug 202628.1%18.2%15.4%12.6%6.3%4.6%5.6%2.1%2.5%2.1%2.1%0.5%
Sep 202628%17.2%15.4%15.4%6.3%4.6%3.8%2.5%2.5%2.1%1.7%0.48%

Fred Perry sells other things too, so only its searches that name this product count here, like “fred perry polo”.

How has the Fred Perry and J.Crew comparison changed over the last 12 months?

3 findings
  • Fred Perry was ahead of J.Crew in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide moved from 22.9% to 17.2%, and its estimated monthly branded searches moved from 71.7K to 67.6K.
  • Across the 12 months ending September 2026, J.Crew’s share of searches among polo shirt brands worldwide moved from 0.32% to 0.48%, and its estimated monthly branded searches moved from 1K to 1.9K.

How did search popularity change for polo shirt brands worldwide in September 2026?

2 changes

  1. In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%.

  2. Estimated monthly branded searches for J.Crew worldwide rose 90% over 12 measured months, from 1K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fred Perry’s and J.Crew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fred Perry

2 branded search terms

  • fred perry polo
  • fred perry polo shirt

J.Crew

1 branded search term

  • j crew polo

How the Brand Demand Index is measured

Other head-to-heads among polo shirt brands

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