Forrester Research vs Touchstone Research:Which is more popular?
In September 2026, Forrester Research had more branded searches than Touchstone Research among market research companies worldwide. Forrester Research had about 3,600 branded searches, while Touchstone Research had 260. Forrester Research made up 0.35% of all market research company searches we track, and Touchstone Research accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about market research companies, Forrester Research appeared in three of the five answers and Touchstone Research in two. Forrester Research was mentioned before Touchstone Research in three out of four answers that named either.
Who do people search for more?
Forrester Research, about 14 searches for every 1 for Touchstone Research
Who does AI mention more?
Forrester Research, mentioned in 3 of 5 answers, Touchstone Research in 2
Who does AI recommend more?
Forrester Research, named ahead of Touchstone Research in 3 of 4 answers
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Top market research companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Forrester Research was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Touchstone Research was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Forrester Research was listed before Touchstone Research in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ipsos1st
Kantar2nd
Nielsen3rd
NielsenIQ4th- Forrester Research5th
Circana6th
YouGov7th
Touchstone Research8th
Mintel9th
B2B International10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ipsos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NielsenIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forrester Research3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouGov2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nielsen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- B2B International2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Touchstone Research2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research companies
5 answers
Asked ChatGPT
“Which market research company should I hire?”
Asked ChatGPT
“What are the best market research companies?”
Asked ChatGPT
“What's the best market research company for consumer insights?”
Searched Google, AI Overview
“market research companies”
Searched Google, AI Overview
“market research firm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Forrester Research or Touchstone Research more popular in search?
This chart shows how often people search Google for Forrester Research and Touchstone Research by name. Each line represents a brand's share of searches for all 13 market research companies we track, month by month, from English-language searches worldwide.
Share of searches by month for Forrester Research, Touchstone Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ipsos | YouGov | NielsenIQ | GfK | Kantar | Circana | Euromonitor | Mintel | Verian | Nielsen | Forrester Research | B2B International | Touchstone Research |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.1% | 19.1% | 9.4% | 11.6% | 2.8% | 2.8% | 4.2% | 1.3% | 1% | 0.57% | 0.08% | 0.03% |
| Nov 2025 | 19.7% | 24.1% | 22.3% | 10.8% | 10.8% | 2.7% | 3.2% | 3.2% | 1.2% | 1.4% | 0.43% | 0.09% | 0.03% |
| Dec 2025 | 22.1% | 22.1% | 24.6% | 10% | 10% | 3% | 2.4% | 3% | 1.1% | 1.1% | 0.48% | 0.08% | 0.02% |
| Jan 2026 | 19.8% | 24.2% | 26.4% | 8.9% | 8.9% | 2.7% | 2.7% | 3.3% | 1.2% | 1.5% | 0.43% | 0.09% | 0.03% |
| Feb 2026 | 21.5% | 21.5% | 24.4% | 9.7% | 9.7% | 2.9% | 2.9% | 4.3% | 1.1% | 1.3% | 0.58% | 0.09% | 0.04% |
| Mar 2026 | 22.8% | 22.8% | 21.2% | 10.2% | 10.2% | 3.1% | 3.1% | 3.8% | 1.4% | 0.92% | 0.5% | 0.08% | 0.04% |
| Apr 2026 | 27.4% | 22.4% | 20.8% | 8.2% | 10% | 2.5% | 2.5% | 3.7% | 1.1% | 0.9% | 0.4% | 0.07% | 0.04% |
| May 2026 | 24.2% | 24.2% | 22.5% | 7.3% | 10.8% | 2.7% | 2.2% | 3.3% | 1.2% | 1.2% | 0.35% | 0.07% | 0.03% |
| Jun 2026 | 30.4% | 20.3% | 23.1% | 6.1% | 9.2% | 2.7% | 2.2% | 2.7% | 1.2% | 1.5% | 0.36% | 0.07% | 0.02% |
| Jul 2026 | 21.8% | 26.7% | 24.7% | 6.6% | 9.8% | 2.9% | 2% | 2.4% | 1.1% | 1.6% | 0.39% | 0.08% | 0.03% |
| Aug 2026 | 26% | 21.3% | 24.1% | 7.8% | 9.6% | 2.9% | 2.3% | 2.3% | 1.3% | 1.9% | 0.38% | 0.08% | 0.03% |
| Sep 2026 | 24.1% | 24.1% | 22.4% | 8.9% | 8.9% | 3.2% | 2.7% | 2.7% | 1.5% | 1.2% | 0.35% | 0.07% | 0.03% |
How has the Forrester Research and Touchstone Research comparison changed over the last 12 months?
3 findings
- Forrester Research was ahead of Touchstone Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Forrester Research’s share of searches among market research companies worldwide moved from 0.57% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Touchstone Research’s share of searches among market research companies worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for market research companies worldwide in September 2026?
2 changes
Estimated monthly branded searches for Forrester Research worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Touchstone Research worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Forrester Research’s and Touchstone Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forrester Research
1 branded search term
- forrester research
Touchstone Research
1 branded search term
- touchstone research
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