Forbes vs Time:Which is more popular by branded search?
In August 2026, Time had more branded searches than Forbes among magazines worldwide. Time was estimated to have 90.5K branded searches compared to Forbes’ 22.2K, and held a 7.2% Share of Search versus Forbes’ 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Forbes or Time?
Compare the magazines brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Time, Forbes. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Economist | Vogue | Time | Forbes | Wired |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.6% | 8.8% | 16% | 1.4% | 0.96% |
| Nov 2025 | 54.6% | 24.6% | 11% | 7.4% | 1.5% | 0.99% |
| Dec 2025 | 53.6% | 24% | 8.8% | 10.7% | 1.8% | 1.2% |
| Jan 2026 | 55.7% | 25.1% | 7.5% | 9.2% | 1.5% | 1% |
| Feb 2026 | 59.1% | 21.7% | 8% | 8% | 2% | 1.3% |
| Mar 2026 | 58.6% | 21.6% | 7.9% | 7.9% | 1.9% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 10.2% | 12.4% | 2% | 1.7% |
| May 2026 | 53.2% | 23.8% | 13% | 7.1% | 1.8% | 1.2% |
| Jun 2026 | 46.5% | 31.1% | 11.4% | 7.6% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 1.6% | 1.3% |
| Aug 2026 | 43.6% | 35.6% | 10.7% | 7.2% | 1.8% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Forbes and Time comparison changed over the last 12 months?
3 findings
- Time was ahead of Forbes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forbes’ estimated Share of Search among magazines worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.
How did search popularity change for magazines worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Forbes’ and Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.