Fnatic vs G2 Esports:Which is searched more?
In August 2026, Fnatic had more branded searches than G2 Esports among esports teams worldwide. Fnatic was estimated to have 33.1K branded searches compared to G2 Esports’ 22.2K, and held a 5.2% Share of Search versus G2 Esports’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fnatic or G2 Esports?
Compare the esports teams brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fnatic, G2 Esports. The figures are in the table below the chart.
View monthly share of search table
| Month | Fnatic | G2 Esports |
|---|---|---|
| Oct 2025 | 14.1% | 6.4% |
| Nov 2025 | 8.8% | 4.8% |
| Dec 2025 | 4% | 1.8% |
| Jan 2026 | 6.6% | 3% |
| Feb 2026 | 7.4% | 4.9% |
| Mar 2026 | 5% | 7.5% |
| Apr 2026 | 6.2% | 3.4% |
| May 2026 | 6.3% | 4.2% |
| Jun 2026 | 6.2% | 5.1% |
| Jul 2026 | 4.4% | 5.4% |
| Aug 2026 | 5.2% | 3.5% |
| Sep 2026 | — | — |
How has the Fnatic and G2 Esports comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: G2 Esports took it in March 2026, Fnatic took it in April 2026, G2 Esports took it in July 2026, Fnatic took it in August 2026.
- Across the 11 months ending August 2026, Fnatic’s estimated Share of Search among esports teams worldwide moved from 14.1% to 5.2%, and its estimated monthly branded searches moved from 110K to 33.1K.
- Across the 11 months ending August 2026, G2 Esports’ estimated Share of Search among esports teams worldwide moved from 6.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
How did search popularity change for esports teams worldwide in August 2026?
2 changes
In August 2026, Fnatic overtook G2 Esports to rank 4th among esports teams worldwide, at 5.2%.
In August 2026, G2 Esports lost estimated Share of Search among esports teams worldwide, from 5.4% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Fnatic’s and G2 Esports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fnatic
1 branded search term
- fnatic
G2 Esports
1 branded search term
- g2 esports
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.