Floyd vs Mellow:Which is more popular?
In September 2026, Floyd had more branded searches than Mellow among bed frames worldwide. Floyd had about 17,500 branded searches, while Mellow had 720. Floyd made up 5.2% of all bed frame searches we track, and Mellow accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about bed frames, neither Floyd nor Mellow appeared in any of the five answers.
Who do people search for more?
Floyd, about 24 searches for every 1 for Mellow
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top bed frames in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Floyd nor Mellow showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mellow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed frames
5 answers
Asked ChatGPT
“Which bed frame brand should I buy?”
Asked ChatGPT
“What are the best bed frame brands?”
Asked ChatGPT
“What's the best bed frame brand for a sturdy, quiet frame?”
Searched Google, AI Overview
“bed frame”
- 1IKEA
- 1
Searched Google, AI Overview
“best bed frame”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Floyd or Mellow more popular in search?
This chart shows how often people search Google for Floyd and Mellow by name. Each line represents a brand's share of searches for all 13 bed frames we track, month by month, from English-language searches worldwide.
Share of searches by month for Floyd, Mellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Thuma | Floyd | Zinus | Nectar Sleep | Article | Castlery | Sleep Number | Avocado | Saatva | Emma Sleep | Mellow | Novilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 35.4% | 6.1% | 3.5% | 2.8% | 0.83% | 0.83% | 0.83% | 0.37% | 0.54% | 0.46% | 0.21% | 0.06% |
| Nov 2025 | 43.8% | 39.2% | 5.6% | 3.9% | 3.1% | 0.94% | 0.94% | 0.94% | 0.49% | 0.49% | 0.42% | 0.23% | 0.05% |
| Dec 2025 | 44.2% | 37.9% | 6.5% | 3.9% | 3.2% | 0.77% | 0.77% | 0.93% | 0.42% | 0.77% | 0.32% | 0.23% | 0.08% |
| Jan 2026 | 51.3% | 32% | 5.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.93% | 0.41% | 0.62% | 0.41% | 0.19% | 0.04% |
| Feb 2026 | 43.3% | 39% | 4.8% | 4.7% | 3.8% | 0.76% | 0.92% | 0.92% | 0.51% | 0.6% | 0.41% | 0.19% | 0.03% |
| Mar 2026 | 41.4% | 37.3% | 5.3% | 8.2% | 3.7% | 0.73% | 0.88% | 1.1% | 0.39% | 0.48% | 0.3% | 0.18% | 0.05% |
| Apr 2026 | 44.3% | 38% | 5.7% | 3.9% | 3.9% | 0.78% | 0.94% | 0.94% | 0.42% | 0.52% | 0.32% | 0.19% | 0.07% |
| May 2026 | 50.9% | 32.8% | 4.6% | 3.9% | 3.9% | 0.77% | 0.77% | 0.77% | 0.5% | 0.5% | 0.27% | 0.19% | 0.07% |
| Jun 2026 | 52.5% | 32.8% | 4.6% | 3.2% | 3.2% | 0.64% | 0.77% | 0.77% | 0.42% | 0.5% | 0.27% | 0.19% | 0.08% |
| Jul 2026 | 51.1% | 33.8% | 4.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.62% | 0.49% | 0.41% | 0.26% | 0.23% | 0.08% |
| Aug 2026 | 50.1% | 33.1% | 5.4% | 3.7% | 3.7% | 0.73% | 0.73% | 0.73% | 0.48% | 0.48% | 0.33% | 0.22% | 0.12% |
| Sep 2026 | 47.8% | 36.5% | 5.2% | 3.6% | 2.9% | 0.86% | 0.71% | 0.71% | 0.56% | 0.56% | 0.38% | 0.21% | 0.09% |
How has the Floyd and Mellow comparison changed over the last 12 months?
3 findings
- Floyd was ahead of Mellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide moved from 6.1% to 5.2%, and its estimated monthly branded searches moved from 21.4K to 17.5K.
- Across the 12 months ending September 2026, Mellow’s share of searches among bed frames worldwide held steady at 0.21%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for bed frames worldwide in September 2026?
1 change
Estimated monthly branded searches for Floyd worldwide fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Floyd’s and Mellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bed frames
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