Brandwave

Florastor vs Radiance:Which is more popular?

In September 2026, Florastor and Radiance were level in searches among probiotic brands worldwide, with an estimated 90.5K branded searches each, at 4.5% of the total each. When we asked ChatGPT and Google AI Overviews about probiotic brands, Florastor appeared in three of the five answers and Radiance in none.

Among probiotic brands worldwide in September 2026

Who do people search for more?

Florastor and Radiance are searched for about as often as each other.

Florastor 90.5K searchesRadiance 90.5K searches

Who does AI mention more?

Florastor, mentioned in 3 of 5 answers, Radiance in 0

Florastor in 3 of 5Radiance in 0 of 5

Who does AI recommend more?

Florastor, the only one of the two named

Florastor first in 3Radiance never named

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Florastor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Radiance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Align1st
  2. Culturelle2nd
  3. Florastor3rd
  4. Garden of Life4th
  5. Yakult–
  6. BLIS–
  7. BioGaia–
  8. Blackmores–
  9. Seed–
  10. Radiance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Florastor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Align3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culturelle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garden of Life1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about probiotic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Florastor or Radiance more popular in search?

This chart shows how often people search Google for Florastor and Radiance by name. Each line represents a brand's share of searches for all 12 probiotic brands we track, month by month, from English-language searches worldwide.

Florastor and Radiance among probiotic brands worldwide, by month

Share of searches by month for Florastor, Radiance. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultBLISBioGaiaBlackmoresSeedFlorastorRadianceAlignCulturelleGarden of LifeBio-KultOptibac
Oct 202531%20.7%16.9%7.6%4.8%4.2%5.1%2.8%2.3%2.3%1.5%0.83%
Nov 202528.1%23%15.4%8.4%5.2%3.8%5.6%3.1%2.5%2.5%1.4%0.92%
Dec 202524.3%24.3%16.3%8.9%4.7%4.9%6%3.3%2.7%2.2%1.5%0.98%
Jan 202624.5%24.5%16.4%7.4%5.6%4%6%3.3%3.3%2.2%1.5%1.2%
Feb 202629.2%19.5%16%7.2%5.5%4.8%5.8%3.9%3.2%2.2%1.4%1.2%
Mar 202630.8%20.6%13.8%7.5%5.8%5%5%3.4%3.4%2.3%1.5%1%
Apr 202631.4%21%14%9.4%5%4.2%5.1%2.8%2.8%1.9%1.3%1%
May 202632%21.4%14.3%7.8%5.2%4.3%5.2%2.9%2.9%1.9%1.3%0.86%
Jun 202629.6%19.8%16.2%8.9%5.8%4.9%4.9%3.3%2.7%1.8%1.2%0.97%
Jul 202626.9%22%18%9.8%5.3%4.4%4.4%3%2.4%1.6%1.1%0.89%
Aug 202627.1%22.2%18.1%9.9%5.3%4.5%4.5%3%2%1.6%1.1%0.89%
Sep 202627.1%22.2%18.1%9.9%5.2%4.5%4.5%3%2%1.6%1.1%0.89%

How has the Florastor and Radiance comparison changed over the last 12 months?

3 findings
  • Florastor was ahead of Radiance in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Florastor’s share of searches among probiotic brands worldwide moved from 4.2% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Radiance’s share of searches among probiotic brands worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for probiotic brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Florastor’s and Radiance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Florastor

1 branded search term

  • florastor

Radiance

1 branded search term

  • radiance

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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