Flight vs Ohana:Which is more popular by branded search?
In August 2026, Flight had more branded searches than Ohana among ukuleles worldwide. Flight was estimated to have 5.4K branded searches compared to Ohana’s 1.9K, and held a 2.3% Share of Search versus Ohana’s 0.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flight or Ohana?
Compare the ukuleles shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight, Ohana. The figures are in the table below the chart.
View monthly share of search table
| Month | Kala | Lanikai | Flight | Cordoba | Enya | Ohana |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 7.7% | 2.8% | 1.2% | 1.5% | 0.81% |
| Nov 2025 | 85.7% | 7.7% | 2.8% | 1.2% | 1.5% | 1% |
| Dec 2025 | 83% | 9.2% | 3.3% | 1.5% | 1.8% | 1.2% |
| Jan 2026 | 82.5% | 11.1% | 2.7% | 1.2% | 1.5% | 0.99% |
| Feb 2026 | 84.8% | 9.4% | 2.3% | 1% | 1.5% | 1% |
| Mar 2026 | 85.6% | 9.4% | 1.9% | 1% | 1.3% | 0.84% |
| Apr 2026 | 87.4% | 7.9% | 1.9% | 0.85% | 1.3% | 0.67% |
| May 2026 | 87.2% | 7.9% | 1.9% | 1% | 1.3% | 0.67% |
| Jun 2026 | 87.2% | 7.9% | 1.9% | 1% | 1.3% | 0.67% |
| Jul 2026 | 84.8% | 9.4% | 2.3% | 1.2% | 1.5% | 0.8% |
| Aug 2026 | 84.6% | 9.3% | 2.3% | 1.5% | 1.5% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flight and Ohana comparison changed over the last 12 months?
3 findings
- Flight was ahead of Ohana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flight’s estimated Share of Search among ukuleles worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Ohana’s estimated Share of Search among ukuleles worldwide moved from 0.81% to 0.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for ukuleles worldwide in August 2026?
1 change
Estimated monthly branded searches for Flight worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flight’s and Ohana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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