Brandwave

Fleischmann vs MTH:Which is more popular?

In October 2026, MTH had more branded searches than Fleischmann among model railway brands worldwide. MTH had about 33,100 branded searches, while Fleischmann had 980. MTH made up 16.4% of all model railway brand searches we track, and Fleischmann accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about model railway brands, neither Fleischmann nor MTH appeared in any of the five answers.

Among model railway brands worldwide in October 2026

Who do people search for more?

MTH, about 34 searches for every 1 for Fleischmann

MTH 33.1K searchesFleischmann 980 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Fleischmann in 0 of 5MTH in 0 of 5

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Top model railway brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Fleischmann nor MTH showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kato1st
  2. Bachmann2nd
  3. Hornby3rd
  4. Marklin4th
  5. Roco5th
  6. PIKO6th
  7. Athearn7th
  8. Atlas Model Railroad8th
  9. Lionel9th
  10. +5 more
  11. Fleischmann–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bachmann4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hornby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marklin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athearn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PIKO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lionel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas Model Railroad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleischmann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about model railway brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fleischmann or MTH more popular in search?

This chart shows how often people search Google for Fleischmann and MTH by name. Each line represents a brand's share of searches for all 15 model railway brands we track, month by month, from English-language searches worldwide.

Fleischmann and MTH among model railway brands worldwide, by month

Share of searches by month for MTH, Fleischmann. The figures are in the table below the chart.

View monthly share of searches table
MonthHornbyMTHLionelMarklinBachmannRapido TrainsAthearnKatoWalthersAtlas Model RailroadRocoGraham FarishPecoPIKOFleischmann
Nov 202528.8%10.5%26.3%8.6%7.1%4.7%3%2.8%3.3%2.1%0.66%0.6%0.55%0.51%0.36%
Dec 202526.4%9.7%27.3%9.7%7.9%4.3%3.4%3.1%3.4%1.9%0.61%0.7%0.59%0.55%0.39%
Jan 202633.4%12.2%16.7%10%6.7%4.5%4.1%3.1%3.6%2.4%0.86%0.7%0.73%0.59%0.47%
Feb 202629.7%16.3%14.9%8.9%7.3%4.9%4.7%3.5%4%2.7%0.73%0.79%0.67%0.49%0.51%
Mar 202629.7%16.2%15.7%8.9%5.9%5.9%3.8%3.9%4%2.6%0.68%0.93%0.69%0.43%0.51%
Apr 202631.4%17.2%14.3%9.4%6.3%5.1%3.8%3.7%3.6%2.3%0.77%0.83%0.55%0.46%0.41%
May 202631.9%17.4%13%9.5%6.4%5.2%3.8%3.7%3.7%2.3%0.72%0.84%0.48%0.46%0.52%
Jun 202633.5%15%13.7%10%6.7%5.5%3.3%3.4%3.7%2.4%0.61%0.72%0.51%0.49%0.47%
Jul 202632.8%14.7%15.6%8%6.6%5.4%4%3.5%3.6%2.9%0.8%0.7%0.56%0.48%0.46%
Aug 202630.5%16.7%14.5%9.1%7.5%5%3.4%3.6%3.8%2.7%0.8%0.81%0.69%0.5%0.56%
Sep 202631.8%17.4%13.8%9.5%6.4%5.2%3.6%3.6%3.9%1.9%0.67%0.84%0.57%0.53%0.42%
Oct 202630%16.4%15%11%6%6%3.4%3.4%3.2%2.2%0.94%0.79%0.66%0.64%0.49%

How has branded search for Fleischmann and MTH changed worldwide over the last 12 months?

3 findings
  • MTH was ahead of Fleischmann in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Fleischmann’s share of searches among model railway brands worldwide moved from 0.36% to 0.49%, and its estimated monthly branded searches moved from 1.1K to 980.
  • Across the 12 months ending October 2026, MTH’s share of searches among model railway brands worldwide moved from 10.5% to 16.4%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for model railway brands worldwide in October 2026?

2 changes

  1. In October 2026, MTH lost share of searches among model railway brands worldwide, from 17.4% to 16.4%.

  2. Estimated monthly branded searches for Fleischmann worldwide fell 14% over 12 measured months, from 1.1K to 980 in October 2026.

How are Fleischmann’s and MTH’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fleischmann’s and MTH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fleischmann

2 branded search terms

  • fleischmann model railway
  • fleischmann trains

MTH

1 branded search term

  • mth trains

How the Brand Demand Index is measured

Other head-to-heads among model railway brands

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