Firstup vs Simpplr:Which is more popular?
In September 2026, Firstup had more branded searches than Simpplr among employee communication platforms worldwide. Firstup had about 9,900 branded searches, while Simpplr had 4,400. Firstup made up 4.7% of all employee communication platform searches we track, and Simpplr accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about employee communication platforms, Simpplr appeared in two of the five answers and Firstup in none.
Who do people search for more?
Firstup, about 2 searches for every 1 for Simpplr
Who does AI mention more?
Simpplr, mentioned in 2 of 5 answers, Firstup in 0
Who does AI recommend more?
Simpplr, the only one of the two named
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Top employee communication platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpplr was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Firstup did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Connecteam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Workvivo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Staffbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Simpplr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LumApps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Firstup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee communication platforms
5 answers
Asked ChatGPT
“Which employee communication platform should I use?”
Asked ChatGPT
“What are the best employee communication platforms?”
Asked ChatGPT
“What's the best employee communication platform for frontline staff updates?”
Searched Google, AI Overview
“employee communication platform”
Searched Google, AI Overview
“internal communication software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Firstup or Simpplr more popular in search?
This chart shows how often people search Google for Firstup and Simpplr by name. Each line represents a brand's share of searches for all six employee communication platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Firstup, Simpplr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Connecteam | Workvivo | Firstup | Staffbase | Simpplr | LumApps |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 39.4% | 4.3% | 4.3% | 2.9% | <0.01% |
| Nov 2025 | 53.5% | 35% | 4.7% | 4.7% | 2.1% | <0.01% |
| Dec 2025 | 53.3% | 35.1% | 5.7% | 3.8% | 2.1% | <0.01% |
| Jan 2026 | 56.4% | 30.1% | 7.4% | 4% | 2.2% | <0.01% |
| Feb 2026 | 53.3% | 34.9% | 4.7% | 4.7% | 2.5% | <0.01% |
| Mar 2026 | 49.5% | 38.8% | 5.2% | 4.2% | 2.3% | <0.01% |
| Apr 2026 | 53.9% | 35.1% | 4.7% | 3.8% | 2.6% | <0.01% |
| May 2026 | 53.4% | 34.8% | 4.6% | 4.6% | 2.5% | <0.01% |
| Jun 2026 | 54.5% | 35.5% | 4.7% | 3.2% | 2.1% | <0.01% |
| Jul 2026 | 54.7% | 35.6% | 4.8% | 3.2% | 1.7% | <0.01% |
| Aug 2026 | 54.8% | 35.5% | 4.8% | 3.2% | 1.7% | <0.01% |
| Sep 2026 | 54.5% | 35.5% | 4.7% | 3.2% | 2.1% | <0.01% |
How has the Firstup and Simpplr comparison changed over the last 12 months?
3 findings
- Firstup was ahead of Simpplr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Firstup’s share of searches among employee communication platforms worldwide moved from 4.3% to 4.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Simpplr’s share of searches among employee communication platforms worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for employee communication platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Simpplr worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Firstup’s and Simpplr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee communication platforms
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