Brandwave

Firmex vs Papermark:Which is more popular?

In September 2026, Papermark had more branded searches than Firmex among virtual data room platforms worldwide. Papermark had about 33,100 branded searches, while Firmex had 5,400. Papermark made up 18.8% of all virtual data room platform searches we track, and Firmex accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about virtual data room platforms, Firmex and Papermark each appeared in four of the five answers. Firmex was mentioned before Papermark in four out of five answers.

Among virtual data room platforms worldwide in September 2026

Who do people search for more?

Papermark, about 6 searches for every 1 for Firmex

Papermark 33.1K searchesFirmex 5.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Firmex in 4 of 5Papermark in 4 of 5

Who does AI recommend more?

Firmex, named ahead of Papermark in 4 of 5 answers

Firmex first in 4Papermark first in 1

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Top virtual data room platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firmex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Papermark was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Firmex was listed before Papermark in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iDeals1st
  2. Datasite2nd
  3. Firmex3rd
  4. Ansarada4th
  5. Intralinks5th
  6. Papermark6th
  7. SecureDocs7th
  8. DocSend8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datasite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iDeals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intralinks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papermark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ansarada4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firmex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DocSend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SecureDocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual data room platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firmex or Papermark more popular in search?

This chart shows how often people search Google for Firmex and Papermark by name. Each line represents a brand's share of searches for all eight virtual data room platforms we track, month by month, from English-language searches worldwide.

Firmex and Papermark among virtual data room platforms worldwide, by month

Share of searches by month for Papermark, Firmex. The figures are in the table below the chart.

View monthly share of searches table
MonthDocSendIntralinksDatasitePapermarkAnsaradaFirmexSecureDocsiDeals
Oct 202521%25.7%21%9.4%9.4%7.7%3.4%2.3%
Nov 202520.3%24.8%20.3%9.1%11.1%9.1%3.3%2.2%
Dec 202518.7%28%18.7%10.2%10.2%8.4%3.7%2%
Jan 202620.5%25.1%20.5%11.2%9.2%7.5%3.3%2.7%
Feb 202621%25.7%21%9.4%9.4%7.7%3.4%2.3%
Mar 202625.9%25.9%17.3%9.5%9.5%6.3%3.4%2.3%
Apr 202624.3%24.3%19.9%10.9%8.9%5.9%3.2%2.6%
May 202620.6%25.2%20.6%13.8%9.2%5%3.4%2.2%
Jun 202619%23.3%23.3%15.6%8.5%4.7%3.1%2.5%
Jul 202616.3%24.3%24.3%16.3%8.9%4%3.2%2.6%
Aug 202619.6%24%19.6%19.6%8.8%3.2%3.2%2.1%
Sep 202623%23%18.8%18.8%8.4%3.1%3.1%2%

How has the Firmex and Papermark comparison changed over the last 12 months?

3 findings

How did search popularity change for virtual data room platforms worldwide in September 2026?

2 changes
  1. In September 2026, Papermark lost share of searches among virtual data room platforms worldwide, from 19.6% to 18.8%.

  2. Firmex’s share of searches among virtual data room platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firmex’s and Papermark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firmex

1 branded search term

  • firmex

Papermark

1 branded search term

  • papermark

How the Brand Demand Index is measured

Other head-to-heads among virtual data room platforms

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