FFmpeg vs Permute:Which is more popular by branded search?
In August 2026, FFmpeg had more branded searches than Permute among video conversion software worldwide. FFmpeg was estimated to have 368K branded searches compared to Permute’s 210, and held a 28.6% Share of Search versus Permute’s 0.02%. These are worldwide searches for English-language branded terms.
Follow FFmpeg vs Permute and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FFmpeg or Permute?
Compare the tools used to convert video files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FFmpeg, Permute. The figures are in the table below the chart.
View monthly share of search table
| Month | Compressor | HandBrake | FFmpeg | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Nov 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Dec 2025 | 39.4% | 32.3% | 26.4% | 1.9% | 0.02% |
| Jan 2026 | 34.7% | 34.7% | 28.4% | 2.1% | 0.02% |
| Feb 2026 | 36.6% | 36.6% | 24.5% | 2.2% | 0.02% |
| Mar 2026 | 32.2% | 39.4% | 26.4% | 1.9% | 0.02% |
| Apr 2026 | 36.9% | 36.9% | 24.7% | 1.5% | 0.02% |
| May 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jun 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jul 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Aug 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the FFmpeg and Permute comparison changed over the last 12 months?
3 findings
- FFmpeg was ahead of Permute in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FFmpeg’s estimated Share of Search among video conversion software worldwide moved from 26.4% to 28.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Permute’s estimated Share of Search among video conversion software worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for video conversion software worldwide in August 2026?
1 change
Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FFmpeg’s and Permute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.