Fenwick vs Shimano Fishing:Which is more popular?
In September 2026, Shimano Fishing had more branded searches than Fenwick among fishing rod brands worldwide. Shimano Fishing had about 71,700 branded searches, while Fenwick had 4,400. Shimano Fishing made up 16.3% of all fishing rod brand searches we track, and Fenwick accounted for 1%. When we asked ChatGPT and Google AI Overviews about fishing rod brands, Shimano Fishing appeared in three of the five answers and Fenwick in two. Shimano Fishing was mentioned before Fenwick in every answer that named either.
Who do people search for more?
Shimano Fishing, about 16 searches for every 1 for Fenwick
Who does AI mention more?
Shimano Fishing, mentioned in 3 of 5 answers, Fenwick in 2
Who does AI recommend more?
Shimano Fishing, named ahead of Fenwick in 3 of 3 answers
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Top fishing rod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano Fishing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fenwick was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shimano Fishing was listed before Fenwick in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ugly Stik1st
Daiwa2nd- Shimano Fishing3rd
St. Croix4th
Penn5th
Abu Garcia6th
Fenwick7th
G. Loomis8th
Okuma–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ugly Stik5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St. Croix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano Fishing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Penn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abu Garcia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G. Loomis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenwick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okuma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fishing rod brands
5 answers
Asked ChatGPT
“Which fishing rod brand should I buy?”
Asked ChatGPT
“What are the best fishing rod brands?”
Asked ChatGPT
“What's the best fishing rod brand for bass fishing?”
Searched Google, AI Overview
“fishing rod brands”
Searched Google, AI Overview
“best fishing rod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fenwick or Shimano Fishing more popular in search?
This chart shows how often people search Google for Fenwick and Shimano Fishing by name. Each line represents a brand's share of searches for all nine fishing rod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shimano Fishing, Fenwick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
How has the Fenwick and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Shimano Fishing was ahead of Fenwick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenwick’s share of searches among fishing rod brands worldwide held steady at 1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Shimano Fishing’s share of searches among fishing rod brands worldwide moved from 16.7% to 16.3%, and its estimated monthly branded searches held steady at 71.7K.
How did search popularity change for fishing rod brands worldwide in September 2026?
2 changes
In September 2026, Abu Garcia overtook Shimano Fishing to rank 2nd among fishing rod brands worldwide, with 16.8% of the searches.
In September 2026, Shimano Fishing lost share of searches among fishing rod brands worldwide, from 16.9% to 16.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fenwick’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenwick
1 branded search term
- fenwick rods
Shimano Fishing
3 branded search terms
- shimano fishing
- shimano reel
- shimanofishing
Other head-to-heads among fishing rod brands
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