Brandwave

Feit Electric vs WiZ:Which is more popular by branded search?

In August 2026, Feit Electric had more branded searches than WiZ among light bulb brands worldwide. Feit Electric was estimated to have 22.2K branded searches compared to WiZ’s 8.1K, and held a 1.6% Share of Search versus WiZ’s 0.6%. These are worldwide searches for English-language branded terms.

Share of Search among light bulb brands worldwide in August 2026Which is more popular in search, Feit Electric or WiZ?
Feit Electric1.6%22.2K searches
vs
WiZ0.6%8.1K searches

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Which is more popular in search, Feit Electric or WiZ?

Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Feit Electric and WiZ among light bulb brands worldwide, by month

Share of Search by month for Feit Electric, WiZ. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsSylvaniaOsramFeit ElectricWiZGE Lighting
Oct 202575.7%11.5%9.4%2.3%0.69%0.31%
Nov 202575.2%11.8%9.7%2.4%0.58%0.26%
Dec 202576.7%11.1%9.1%2.2%0.55%0.24%
Jan 202675.8%9.4%11.4%2.3%0.69%0.37%
Feb 202676.3%10.6%10.6%1.7%0.52%0.28%
Mar 202675.6%10.7%10.7%2.1%0.64%0.35%
Apr 202677.2%11.1%9%1.8%0.54%0.3%
May 202677.9%11.6%7.8%1.9%0.57%0.31%
Jun 202678%11.6%7.7%1.9%0.56%0.25%
Jul 202680.4%10.3%6.9%1.7%0.5%0.22%
Aug 202680.9%9.9%6.7%1.6%0.6%0.26%
Sep 2026——————

How has the Feit Electric and WiZ comparison changed over the last 12 months?

  • Feit Electric was ahead of WiZ in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Feit Electric’s estimated Share of Search among light bulb brands worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 0.69% to 0.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for light bulb brands worldwide in August 2026?

  1. Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  2. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Feit Electric’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feit Electric

1 branded search term

  • feit electric

WiZ

1 branded search term

  • wiz light

How the Brand Demand Index is measured

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