Brandwave

Feefo vs Reviews.io:Which is more popular?

In September 2026, Feefo had more branded searches than Reviews.io among customer review platforms worldwide. Feefo had about 8,100 branded searches, while Reviews.io had 3,600. Feefo made up 0.24% of all customer review platform searches we track, and Reviews.io accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Reviews.io appeared in two of the five answers and Feefo in none.

Among customer review platforms worldwide in September 2026

Who do people search for more?

Feefo, about 2 searches for every 1 for Reviews.io

Feefo 8.1K searchesReviews.io 3.6K searches

Who does AI mention more?

Reviews.io, mentioned in 2 of 5 answers, Feefo in 0

Reviews.io in 2 of 5Feefo in 0 of 5

Who does AI recommend more?

Reviews.io, the only one of the two named

Reviews.io first in 2Feefo never named

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reviews.io was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Feefo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Birdeye2nd
  3. G23rd
  4. Capterra4th
  5. Reviews.io5th
  6. Judge.me6th
  7. Yotpo7th
  8. Feefo–
  9. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Feefo or Reviews.io more popular in search?

This chart shows how often people search Google for Feefo and Reviews.io by name. Each line represents a brand's share of searches for all nine customer review platforms we track, month by month, from English-language searches worldwide.

Feefo and Reviews.io among customer review platforms worldwide, by month

Share of searches by month for Feefo, Reviews.io. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustpilotG2BirdeyeCapterraYotpoJudge.meFeefoOkendoReviews.io
Oct 202583.6%11.5%1.8%1.2%0.83%0.37%0.3%0.2%0.16%
Nov 202588.1%8.1%1.6%0.87%0.58%0.26%0.26%0.14%0.12%
Dec 202586.1%9.7%1.6%1%0.7%0.38%0.25%0.17%0.11%
Jan 202687.8%8.1%1.6%1.1%0.58%0.32%0.26%0.17%0.12%
Feb 202687.3%8.1%1.9%1.1%0.71%0.39%0.26%0.17%0.14%
Mar 202681.8%11.2%4%1.2%0.66%0.36%0.36%0.2%0.13%
Apr 202684%11.6%1.5%1.2%0.68%0.37%0.25%0.2%0.11%
May 202681.7%13.8%1.8%1.2%0.66%0.36%0.2%0.2%0.11%
Jun 202682%13.7%1.5%1.2%0.66%0.36%0.24%0.2%0.13%
Jul 202682%13.7%1.5%1.2%0.66%0.36%0.2%0.2%0.13%
Aug 202684.3%11.6%1.5%1%0.56%0.37%0.25%0.25%0.11%
Sep 202681.5%13.6%2.2%1.2%0.54%0.36%0.24%0.2%0.11%

How has the Feefo and Reviews.io comparison changed over the last 12 months?

3 findings
  • Feefo was ahead of Reviews.io in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Reviews.io’s share of searches among customer review platforms worldwide moved from 0.16% to 0.11%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for customer review platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Reviews.io worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Feefo’s and Reviews.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feefo

1 branded search term

  • feefo

Reviews.io

1 branded search term

  • reviewsio

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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