Brandwave

Farmers Edge vs Trimble:Which is more popular by branded search?

In August 2026, Trimble had more branded searches than Farmers Edge among agtech worldwide. Trimble was estimated to have 135K branded searches compared to Farmers Edge’s 880, and held a 48.9% Share of Search versus Farmers Edge’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among agtech worldwide in August 2026Which is more popular in search, Farmers Edge or Trimble?
Farmers Edge0.32%880 searches
vs
Trimble48.9%135K searches

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Which is more popular in search, Farmers Edge or Trimble?

Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Farmers Edge and Trimble among agtech worldwide, by month

Share of Search by month for Trimble, Farmers Edge. The figures are in the table below the chart.

View monthly share of search table
MonthGranularTrimbleClimate FieldViewJohn DeereFarmers EdgeAgrivi
Oct 202539.1%58.2%1.9%0.29%0.46%—
Nov 202543.9%53.6%1.8%0.32%0.42%—
Dec 202543.9%53.8%1.4%0.35%0.52%—
Jan 202644%53.8%1.4%0.29%0.42%—
Feb 202644%53.8%1.4%0.33%0.42%—
Mar 202639.2%58.4%1.6%0.38%0.46%—
Apr 202643.7%53.4%2.1%0.32%0.42%—
May 202643.7%53.5%2.1%0.32%0.32%—
Jun 202643.9%53.6%1.8%0.42%0.29%—
Jul 202648.9%48.9%1.6%0.36%0.32%—
Aug 202648.9%48.9%1.6%0.36%0.32%—
Sep 2026——————

How has the Farmers Edge and Trimble comparison changed over the last 12 months?

  • Trimble was ahead of Farmers Edge in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Farmers Edge’s estimated Share of Search among agtech worldwide moved from 0.46% to 0.32%, and its estimated monthly branded searches moved from 1.6K to 880.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide moved from 58.2% to 48.9%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for agtech worldwide in August 2026?

  1. Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  2. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Farmers Edge’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmers Edge

1 branded search term

  • farmers edge

Trimble

1 branded search term

  • trimble

How the Brand Demand Index is measured

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