Fancy Feast vs ZIWI Peak:Which is more popular?
In September 2026, Fancy Feast had more branded searches than ZIWI Peak among cat food brands worldwide. Fancy Feast had about 40,500 branded searches, while ZIWI Peak had 22,900. Fancy Feast made up 3.1% of all cat food brand searches we track, and ZIWI Peak accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in two of the five answers and ZIWI Peak in none.
Who do people search for more?
Fancy Feast, about 77% more searches than ZIWI Peak
Who does AI mention more?
Fancy Feast, mentioned in 2 of 5 answers, ZIWI Peak in 0
Who does AI recommend more?
Fancy Feast, the only one of the two named
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ZIWI Peak did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hill's1st
Iams2nd
Royal Canin3rd- Fancy Feast4th
Whiskas–
ZIWI Peak–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fancy Feast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“Which cat food brand should I buy?”
Asked ChatGPT
“What are the best cat food brands?”
Asked ChatGPT
“What's the best cat food brand for daily feeding?”
Searched Google, AI Overview
“cat food brands”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fancy Feast or ZIWI Peak more popular in search?
This chart shows how often people search Google for Fancy Feast and ZIWI Peak by name. Each line represents a brand's share of searches for all six cat food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fancy Feast, ZIWI Peak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Whiskas | Iams | Fancy Feast | ZIWI Peak |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Nov 2025 | 44.1% | 36.1% | 10.8% | 3.9% | 2.7% | 2.4% |
| Dec 2025 | 42.9% | 35.1% | 12.9% | 4.7% | 2.6% | 1.9% |
| Jan 2026 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Feb 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Mar 2026 | 52.4% | 28.6% | 10.5% | 4.2% | 2.6% | 1.7% |
| Apr 2026 | 43% | 35.1% | 12.9% | 4.2% | 2.6% | 2.2% |
| May 2026 | 42.9% | 35.1% | 12.9% | 3.8% | 3.2% | 2.2% |
| Jun 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Jul 2026 | 42.8% | 35% | 12.8% | 4.2% | 3.1% | 2% |
| Aug 2026 | 47.3% | 31.6% | 11.6% | 4.2% | 3.5% | 1.8% |
| Sep 2026 | 42.5% | 34.8% | 12.7% | 5.1% | 3.1% | 1.8% |
How has the Fancy Feast and ZIWI Peak comparison changed over the last 12 months?
3 findings
- Fancy Feast was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 26.9K to 22.9K.
How did search popularity change for cat food brands worldwide in September 2026?
1 change
Estimated monthly branded searches for ZIWI Peak worldwide fell 14.9% over 12 measured months, from 26.9K to 22.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fancy Feast’s and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fancy Feast
1 branded search term
- fancy feast
ZIWI Peak
2 branded search terms
- ziwi
- ziwi peak
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