Brandwave

Fairtex vs Winning:Which is more popular?

In September 2026, Fairtex had more branded searches than Winning among boxing glove brands worldwide. Fairtex had about 74,000 branded searches, while Winning had 51,200. Fairtex made up 4.6% of all boxing glove brand searches we track, and Winning accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about boxing glove brands, Fairtex and Winning each appeared in four of the five answers. Winning was mentioned before Fairtex in three out of four answers that named either.

Among boxing glove brands worldwide in September 2026

Who do people search for more?

Fairtex, about 45% more searches than Winning

Fairtex 74K searchesWinning 51.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Fairtex in 4 of 5Winning in 4 of 5

Who does AI recommend more?

Winning, named ahead of Fairtex in 3 of 4 answers

Winning first in 3Fairtex first in 1

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Top boxing glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fairtex and Winning were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Winning was listed before Fairtex in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winning1st
  2. Rival2nd
  3. Cleto Reyes3rd
  4. Hayabusa4th
  5. Fairtex5th
  6. Everlast6th
  7. Venum7th
  8. Title Boxing8th
  9. Ringside–
  10. Twins Special–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hayabusa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rival5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fairtex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cleto Reyes4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Title Boxing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ringside0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twins Special0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about boxing glove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fairtex or Winning more popular in search?

This chart shows how often people search Google for Fairtex and Winning by name. Each line represents a brand's share of searches for all 11 boxing glove brands we track, month by month, from English-language searches worldwide.

Fairtex and Winning among boxing glove brands worldwide, by month

Share of searches by month for Fairtex, Winning. The figures are in the table below the chart.

View monthly share of searches table
MonthHayabusaVenumEverlastFairtexCleto ReyesWinningRivalTitle BoxingRingsideTwins SpecialRDX
Oct 202539.1%26.2%14.3%4.3%4.3%3.6%2.9%2.9%1.6%0.47%0.31%
Nov 202534%34%12.4%4.6%4.6%2.6%3.3%2.5%1.4%0.5%0.27%
Dec 202539%26%14.2%4.3%4.3%3%3.5%2.9%1.9%0.57%0.38%
Jan 202634.3%28%15.3%4.6%4.6%3.6%3.4%3.1%2.1%0.62%0.34%
Feb 202636.8%24.6%16.5%4.9%4.9%3.4%3.3%2.7%1.8%0.66%0.36%
Mar 202640.9%22.3%14.9%4.5%4.5%3.6%3.4%3%2%0.6%0.33%
Apr 202643.5%19.5%15.9%3.9%4.8%3.3%3.6%2.6%2.1%0.52%0.28%
May 202643.5%19.5%15.9%3.9%4.8%3.3%3.6%2.6%2.1%0.52%0.28%
Jun 202642.4%23.2%15.5%3.8%3.8%3.5%2.8%2.5%1.7%0.51%0.28%
Jul 202642.4%23.2%15.5%3.8%3.8%3%2.8%2.6%2.1%0.51%0.34%
Aug 202644.4%19.9%16.2%4%4%3.2%3%2.7%1.8%0.53%0.29%
Sep 202642.2%23.1%15.4%4.6%3.8%3.2%3.1%2.1%1.7%0.51%0.34%

How has the Fairtex and Winning comparison changed over the last 12 months?

3 findings
  • Fairtex was ahead of Winning in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fairtex’s share of searches among boxing glove brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Winning’s share of searches among boxing glove brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 62.7K to 51.2K.

How did search popularity change for boxing glove brands worldwide in September 2026?

2 changes
  1. In September 2026, Fairtex overtook Cleto Reyes to rank 4th among boxing glove brands worldwide, with 4.6% of the searches.

  2. Estimated monthly branded searches for Winning worldwide fell 18.3% over 12 measured months, from 62.7K to 51.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fairtex’s and Winning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fairtex

1 branded search term

  • fairtex

Winning

2 branded search terms

  • winning boxing gloves
  • winning gloves

How the Brand Demand Index is measured

Other head-to-heads among boxing glove brands

Creator with pink hair and a pink jacket

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