Brandwave

How popular isWinning?

In September 2026, people searched for Winning by name about 51,200 times worldwide, an 18.3% decrease from the previous year. These searches made up 3.2% of all global boxing glove brand searches, placing Winning sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about boxing glove brands, Winning appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Winning is the sixth most searched of 11 competitors and the most recommended in AI answers.

  1. HayabusaShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. VenumShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. EverlastShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. FairtexShare of searches 4.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. WinningShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top boxing glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Winning was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Winning is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winning1st
  2. Rival2nd
  3. Cleto Reyes3rd
  4. Hayabusa4th
  5. Fairtex5th
  6. Everlast6th
  7. Venum7th
  8. Title Boxing8th
  9. Ringside–
  10. Twins Special–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hayabusa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rival5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fairtex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cleto Reyes4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Title Boxing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ringside0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twins Special0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about boxing glove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which boxing glove brands compete with Winning?

Winning against boxing glove brands worldwide, by month

Share of searches by month for Hayabusa, Venum, Everlast, Fairtex, Cleto Reyes, Winning, Rival, Title Boxing. The figures are in the table below the chart.

View monthly share of searches table
MonthHayabusaVenumEverlastFairtexCleto ReyesWinningRivalTitle BoxingRingsideTwins SpecialRDX
Oct 202539.1%26.2%14.3%4.3%4.3%3.6%2.9%2.9%1.6%0.47%0.31%
Nov 202534%34%12.4%4.6%4.6%2.6%3.3%2.5%1.4%0.5%0.27%
Dec 202539%26%14.2%4.3%4.3%3%3.5%2.9%1.9%0.57%0.38%
Jan 202634.3%28%15.3%4.6%4.6%3.6%3.4%3.1%2.1%0.62%0.34%
Feb 202636.8%24.6%16.5%4.9%4.9%3.4%3.3%2.7%1.8%0.66%0.36%
Mar 202640.9%22.3%14.9%4.5%4.5%3.6%3.4%3%2%0.6%0.33%
Apr 202643.5%19.5%15.9%3.9%4.8%3.3%3.6%2.6%2.1%0.52%0.28%
May 202643.5%19.5%15.9%3.9%4.8%3.3%3.6%2.6%2.1%0.52%0.28%
Jun 202642.4%23.2%15.5%3.8%3.8%3.5%2.8%2.5%1.7%0.51%0.28%
Jul 202642.4%23.2%15.5%3.8%3.8%3%2.8%2.6%2.1%0.51%0.34%
Aug 202644.4%19.9%16.2%4%4%3.2%3%2.7%1.8%0.53%0.29%
Sep 202642.2%23.1%15.4%4.6%3.8%3.2%3.1%2.1%1.7%0.51%0.34%

  1. 1.Hayabusa

    42.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Venum

    23.1%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Everlast

    15.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Fairtex

    4.6%

    Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Cleto Reyes

    3.8%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Winning

    3.2%

    Held 6th. 51.2K estimated branded searches, +6.9% vs prior month. Share 0 points.

  7. 7.Rival

    3.1%

    Held 7th. 49.3K estimated branded searches, +9.1% vs prior month. Share +0.1 points.

  8. 8.Title Boxing

    2.1%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  9. 9.Ringside

    1.7%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Twins Special

    0.51%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.RDX

    0.34%

    Held 11th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Winning and its closest rivals

Every comparison with Winning

10 comparisons

How has branded search demand for Winning changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Winning worldwide fell from 62.7K to 51.2K.
  • Across the 12 months ending September 2026, Winning’s share of searches among boxing glove brands worldwide peaked at 3.6% in January 2026 and was lowest at 2.6% in November 2025.

How did search popularity change for boxing glove brands worldwide in September 2026?

6 changes

  1. In September 2026, Fairtex overtook Cleto Reyes to rank 4th among boxing glove brands worldwide, with 4.6% of the searches.

  2. In September 2026, Venum gained share of searches among boxing glove brands worldwide, from 19.9% to 23.1%.

  3. In September 2026, Hayabusa lost share of searches among boxing glove brands worldwide, from 44.4% to 42.2%.

  4. In September 2026, Everlast lost share of searches among boxing glove brands worldwide, from 16.2% to 15.4%.

  5. In September 2026, Title Boxing lost share of searches among boxing glove brands worldwide, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for Winning worldwide fell 18.3% over 12 measured months, from 62.7K to 51.2K in September 2026.

How are Winning’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Winning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • winning boxing gloves
  • winning gloves

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How the Brand Demand Index is measured

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