FABA vs Yoto:Which is more popular by branded search?
In August 2026, Yoto had more branded searches than FABA among kids audio player brands worldwide. Yoto was estimated to have 593K branded searches compared to FABA’s 1K, and held a 28.7% Share of Search versus FABA’s 0.05%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, FABA or Yoto?
Compare brands that offer screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yoto, FABA. The figures are in the table below the chart.
View monthly share of search table
| Month | Tonies | Yoto | Lunii | TIMIO | FABA |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 28.6% | 3% | 1.5% | 0.04% |
| Nov 2025 | 64.9% | 31.6% | 2.4% | 0.97% | 0.04% |
| Dec 2025 | 66.3% | 29.5% | 3.3% | 0.9% | 0.06% |
| Jan 2026 | 66.9% | 28.7% | 3.3% | 1.1% | 0.06% |
| Feb 2026 | 67.8% | 27.2% | 3.3% | 1.7% | 0.06% |
| Mar 2026 | 63.2% | 31% | 3.8% | 1.9% | 0.06% |
| Apr 2026 | 63.3% | 30.7% | 4.2% | 1.7% | 0.07% |
| May 2026 | 58.3% | 34.6% | 4.7% | 2.4% | 0.06% |
| Jun 2026 | 56.9% | 37.3% | 3.8% | 1.9% | 0.06% |
| Jul 2026 | 59.4% | 34.6% | 4% | 1.9% | 0.06% |
| Aug 2026 | 66.4% | 28.7% | 3.3% | 1.6% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the FABA and Yoto comparison changed over the last 12 months?
3 findings
- Yoto was ahead of FABA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FABA’s estimated Share of Search among kids audio player brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 11 months ending August 2026, Yoto’s estimated Share of Search among kids audio player brands worldwide moved from 28.6% to 28.7%, and its estimated monthly branded searches moved from 782K to 593K.
How did search popularity change for kids audio player brands worldwide in August 2026?
2 changes
In August 2026, Yoto lost estimated Share of Search among kids audio player brands worldwide, from 34.6% to 28.7%.
Estimated monthly branded searches for FABA worldwide fell 14.5% over 11 measured months, from 1.2K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FABA’s and Yoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.