Extole vs Social Snowball:Which is searched more?
In August 2026, Social Snowball had more branded searches than Extole among ambassador programme platforms worldwide. Social Snowball was estimated to have 8.3K branded searches compared to Extole’s 1.3K, and held a 51.3% Share of Search versus Extole’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Extole or Social Snowball?
Compare the platforms used to run brand ambassador programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Snowball, Extole. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Snowball | Extole |
|---|---|---|
| Oct 2025 | 35.1% | 11% |
| Nov 2025 | 34.1% | 8.9% |
| Dec 2025 | 32% | 8.4% |
| Jan 2026 | 34.1% | 8.6% |
| Feb 2026 | 36.5% | 9.3% |
| Mar 2026 | 36.7% | 9.1% |
| Apr 2026 | 40.8% | 10.2% |
| May 2026 | 49.8% | 8.4% |
| Jun 2026 | 49.7% | 8.4% |
| Jul 2026 | 51.7% | 10.4% |
| Aug 2026 | 51.3% | 8.3% |
| Sep 2026 | — | — |
How has the Extole and Social Snowball comparison changed over the last 12 months?
3 findings
- Social Snowball was ahead of Extole in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide moved from 11% to 8.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador programme platforms worldwide moved from 35.1% to 51.3%, and its estimated monthly branded searches moved from 6.2K to 8.3K.
How did search popularity change for ambassador programme platforms worldwide in August 2026?
2 changes
In August 2026, Extole lost estimated Share of Search among ambassador programme platforms worldwide, from 10.4% to 8.3%.
Estimated monthly branded searches for Social Snowball worldwide rose 33.4% over 11 measured months, from 6.2K to 8.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Extole’s and Social Snowball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extole
5 branded search terms
- extole
- extole marketing
- extole referral
- extole referral marketing
- extole.com
Social Snowball
8 branded search terms
- affiliates social snowball
- social snowball
- social snowball affiliate
- social snowball affiliate program
- social snowball pricing
- social snowball reviews
- socialsnowball
- socialsnowball.io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.