Extang vs Roll-N-Lock:Which is more popular?
In October 2026, Roll-N-Lock had more branded searches than Extang among tonneau cover brands worldwide. Roll-N-Lock had about 2,900 branded searches, while Extang had 1,900. Roll-N-Lock made up 8.7% of all tonneau cover brand searches we track, and Extang accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about tonneau cover brands, Extang appeared in three of the five answers and Roll-N-Lock in none.
Who do people search for more?
Roll-N-Lock, about 53% more searches than Extang
Who does AI mention more?
Extang, mentioned in 3 of 5 answers, Roll-N-Lock in 0
Who does AI recommend more?
Extang, the only one of the two named
Follow Extang vs Roll-N-Lock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tonneau cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Extang was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roll-N-Lock did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BAKFlip1st
- TruXedo2nd
- Extang2nd
- Retrax4th
Worksport5th
Gator Covers–
Peragon–- Roll-N-Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tonneau cover brands
5 answers
Asked ChatGPT
“What's the best tonneau cover?”
Asked ChatGPT
“Which truck bed cover brand should I buy?”
Asked ChatGPT
“What's the best hard folding tonneau cover?”
Searched Google, AI Overview
“tonneau cover”
Searched Google, AI Overview
“truck bed cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Extang or Roll-N-Lock more popular in search?
This chart shows how often people search Google for Extang and Roll-N-Lock by name. Each line represents a brand's share of searches for all eight tonneau cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Roll-N-Lock, Extang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gator Covers | BAKFlip | Peragon | Retrax | TruXedo | Roll-N-Lock | Worksport | Extang |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26% | 14.2% | 11.6% | 9.5% | 17.4% | 9.5% | 7.7% | 4.1% |
| Dec 2025 | 22.2% | 14.8% | 12.1% | 12.1% | 18.2% | 9.9% | 6.5% | 4.3% |
| Jan 2026 | 23.2% | 15.5% | 12.7% | 12.7% | 15.5% | 10.3% | 5.6% | 4.5% |
| Feb 2026 | 21.7% | 14.5% | 11.8% | 11.8% | 17.7% | 9.7% | 7.8% | 5.1% |
| Mar 2026 | 27.1% | 12.1% | 12.1% | 9.9% | 18.2% | 9.9% | 6.5% | 4.3% |
| Apr 2026 | 28.1% | 12.6% | 12.6% | 10.2% | 18.8% | 8.4% | 5.6% | 3.7% |
| May 2026 | 24.7% | 13.5% | 13.5% | 11% | 16.5% | 9% | 7.2% | 4.7% |
| Jun 2026 | 25.2% | 13.7% | 13.7% | 11.2% | 13.7% | 9.2% | 9.2% | 4.1% |
| Jul 2026 | 26.3% | 11.7% | 14.4% | 11.7% | 14.4% | 9.6% | 7.7% | 4.3% |
| Aug 2026 | 29.9% | 10.9% | 13.3% | 10.9% | 13.3% | 8.9% | 8.9% | 4% |
| Sep 2026 | 26.8% | 11.9% | 14.6% | 14.6% | 11.9% | 7.9% | 7.9% | 4.3% |
| Oct 2026 | 24.3% | 13.2% | 13.2% | 13.2% | 13.2% | 8.7% | 8.7% | 5.7% |
How has branded search for Extang and Roll-N-Lock changed worldwide over the last 12 months?
3 findings
- Roll-N-Lock was ahead of Extang in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide moved from 4.1% to 5.7%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide moved from 9.5% to 8.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for tonneau cover brands worldwide in October 2026?
2 changes
In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%.
In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
How are Extang’s and Roll-N-Lock’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Extang’s and Roll-N-Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extang
1 branded search term
- extang
Roll-N-Lock
1 branded search term
- roll n lock
Other head-to-heads among tonneau cover brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.