Expeditors vs Magaya:Which is more popular?
In September 2026, Expeditors had more branded searches than Magaya among customs brokerage platforms worldwide. Expeditors had about 90,500 branded searches, while Magaya had 5,400. Expeditors made up 21.9% of all customs brokerage platform searches we track, and Magaya accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about customs brokerage platforms, Magaya appeared in two of the four answers and Expeditors in none.
Who do people search for more?
Expeditors, about 17 searches for every 1 for Magaya
Who does AI mention more?
Magaya, mentioned in 2 of 4 answers, Expeditors in 0
Who does AI recommend more?
Magaya, the only one of the two named
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Top customs brokerage platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Magaya was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Expeditors did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Descartes MacroPoint4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CargoWise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magaya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Livingston1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Expeditors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flexport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Universal Logistics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customs brokerage platforms
4 answers
Asked ChatGPT
“Which customs brokerage platform should I use?”
Asked ChatGPT
“What are the best customs brokerage platforms?”
Asked ChatGPT
“What's the best customs brokerage platform for importing goods?”
Searched Google, AI Overview
“import compliance software”
Searched Google, AI Overview
“customs brokerage platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Expeditors or Magaya more popular in search?
This chart shows how often people search Google for Expeditors and Magaya by name. Each line represents a brand's share of searches for all seven customs brokerage platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Expeditors, Magaya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Expeditors | Flexport | CargoWise | Universal Logistics | Magaya | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 22% | 9.8% | 3.6% | 2.9% | 2% | <0.01% |
| Nov 2025 | 55.5% | 20.4% | 11.2% | 4.1% | 2.7% | 6.1% | <0.01% |
| Dec 2025 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Feb 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Mar 2026 | 54.5% | 24.5% | 11% | 4.9% | 3.3% | 1.8% | <0.01% |
| Apr 2026 | 60.2% | 22.2% | 9.9% | 3.6% | 2.4% | 1.6% | <0.01% |
| May 2026 | 59.8% | 22% | 9.8% | 3.6% | 2.4% | 2.4% | <0.01% |
| Jun 2026 | 59.4% | 21.9% | 9.8% | 3.6% | 2.4% | 2.9% | <0.01% |
| Jul 2026 | 63.8% | 19.2% | 8.6% | 3.1% | 2.1% | 3.1% | <0.01% |
| Aug 2026 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 2% | <0.01% |
| Sep 2026 | 59.6% | 21.9% | 9.8% | 4.4% | 2.9% | 1.3% | <0.01% |
How has the Expeditors and Magaya comparison changed over the last 12 months?
3 findings
- Expeditors was ahead of Magaya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Expeditors’ share of searches among customs brokerage platforms worldwide moved from 22% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Magaya’s share of searches among customs brokerage platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for customs brokerage platforms worldwide in September 2026?
1 change
In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Expeditors’ and Magaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Expeditors
1 branded search term
- expeditors
Magaya
1 branded search term
- magaya
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