Brandwave

Exact vs Rothenberger:Which is more popular?

In September 2026, Rothenberger had more branded searches than Exact among pipe cutter brands worldwide. Rothenberger had about 33,100 branded searches, while Exact had 320. Rothenberger made up 0.84% of all pipe cutter brand searches we track, and Exact accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, Rothenberger appeared in two of the five answers and Exact in none.

Among pipe cutter brands worldwide in September 2026

Who do people search for more?

Rothenberger, about 103 searches for every 1 for Exact

Rothenberger 33.1K searchesExact 320 searches

Who does AI mention more?

Rothenberger, mentioned in 2 of 5 answers, Exact in 0

Rothenberger in 2 of 5Exact in 0 of 5

Who does AI recommend more?

Rothenberger, the only one of the two named

Rothenberger first in 2Exact never named

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Exact did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Milwaukee2nd
  3. Rothenberger3rd
  4. Knipex4th
  5. DeWalt5th
  6. Makita–
  7. Lenox–
  8. Exact–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothenberger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Exact or Rothenberger more popular in search?

This chart shows how often people search Google for Exact and Rothenberger by name. Each line represents a brand's share of searches for all eight pipe cutter brands we track, month by month, from English-language searches worldwide.

Exact and Rothenberger among pipe cutter brands worldwide, by month

Share of searches by month for Rothenberger, Exact. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltKnipexLenoxRIDGIDRothenbergerExact
Oct 202547.1%29.5%14.1%4.2%3.5%0.7%0.85%<0.01%
Nov 202545%28.8%16.5%4%4%0.81%0.81%<0.01%
Dec 202546.9%24.8%17.2%4.2%5.2%0.85%0.85%<0.01%
Jan 202646.5%25%17.1%5.1%4.2%1%1%<0.01%
Feb 202647.5%25%17.5%5.2%2.9%0.86%1.1%<0.01%
Mar 202644.9%28.4%16.5%4.9%3.3%0.99%0.99%<0.01%
Apr 202647.2%25.3%17.4%5.2%2.8%1%1%0.01%
May 202647.3%25.7%17.4%4.3%3.5%1%0.86%0.01%
Jun 202647.3%25.7%17.4%4.3%3.5%1%0.86%<0.01%
Jul 202651.3%22.8%15.4%4.6%3.8%1.1%0.93%<0.01%
Aug 202646.8%25.4%17.2%5.1%3.5%1%0.85%<0.01%
Sep 202646.7%25.6%17.2%5.1%3.4%1%0.84%<0.01%

How has the Exact and Rothenberger comparison changed over the last 12 months?

3 findings
  • Rothenberger was ahead of Exact in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Exact’s share of searches among pipe cutter brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 210 to 320.
  • Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands worldwide moved from 0.85% to 0.84%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for pipe cutter brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Exact worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  2. Estimated monthly branded searches for Rothenberger worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Exact’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exact

1 branded search term

  • exact pipe cutter

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

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