Brandwave

Ellen Wille vs UNice:Which is more popular?

In October 2026, UNice had more branded searches than Ellen Wille among wig brands worldwide. UNice had about 135,000 branded searches, while Ellen Wille had 5,400. UNice made up 26.5% of all wig brand searches we track, and Ellen Wille accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about wig brands, UNice appeared in four of the five answers and Ellen Wille in two. UNice was mentioned before Ellen Wille in three out of four answers.

Among wig brands worldwide in October 2026

Who do people search for more?

UNice, about 25 searches for every 1 for Ellen Wille

UNice 135K searchesEllen Wille 5.4K searches

Who does AI mention more?

UNice, mentioned in 4 of 5 answers, Ellen Wille in 2

UNice in 4 of 5Ellen Wille in 2 of 5

Who does AI recommend more?

UNice, named ahead of Ellen Wille in 3 of 4 answers

UNice first in 3Ellen Wille first in 1

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Top wig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UNice was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ellen Wille was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. UNice was listed before Ellen Wille in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luvme1st
  2. UNice2nd
  3. Jon Renau3rd
  4. Ellen Wille4th
  5. Raquel Welch5th
  6. Hairvivi6th
  7. Wigs.com7th
  8. Arda Wigs–
  9. Beautyforever–
  10. Nadula–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about wig brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Ellen Wille or UNice more popular in search?

This chart shows how often people search Google for Ellen Wille and UNice by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.

Ellen Wille and UNice among wig brands worldwide, by month

Share of searches by month for UNice, Ellen Wille. The figures are in the table below the chart.

View monthly share of searches table
MonthLuvmeUNiceHairviviRaquel WelchWigs.comArda WigsBeautyforeverNadulaWest KissAsteria HairJon RenauEllen WilleRene of Paris
Nov 202556.2%20.5%6.2%4.1%1.5%1.5%1.5%1.5%2.8%1.5%1.2%1%0.45%
Dec 202551.3%22.9%6.9%4.6%1.7%1.4%2.1%1.7%2.5%1.7%1.7%1.1%0.4%
Jan 202650.1%22.4%6.7%5.5%2%1.6%2%1.3%3%1.6%1.6%1.3%0.59%
Feb 202651.4%23%5.7%5.7%1.7%1.7%1.7%1.4%2.5%1.7%1.4%1.1%1.1%
Mar 202646.6%25.6%7.7%5.1%1.9%1.5%1.9%1.5%2.8%1.9%1.3%1.3%1%
Apr 202651.4%23%6.9%4.6%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.75%
May 202652%23.3%5.7%4.7%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.76%
Jun 202653.9%24.1%4.9%4%2.2%1.8%1.8%1.2%1.8%1.4%1.2%1.2%0.64%
Jul 202653%23.7%5.8%3.9%2.1%1.7%1.7%1.2%1.7%1.7%1.4%1.2%0.63%
Aug 202657.4%21%6.3%3.4%1.9%1.5%1.5%1%1.5%1.5%1.3%1%0.55%
Sep 202656.3%20.6%6.2%5.1%2.3%1.5%1.5%1%1.5%1.2%1.2%1%0.54%
Oct 202648.4%26.5%6.5%5.3%2.4%1.6%1.6%1.6%1.6%1.3%1.3%1.1%0.86%

How has branded search for Ellen Wille and UNice changed worldwide over the last 12 months?

3 findings
  • UNice was ahead of Ellen Wille in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ellen Wille’s share of searches among wig brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide moved from 20.5% to 26.5%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for wig brands worldwide in October 2026?

2 changes

  1. In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches.

  2. In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.

How are Ellen Wille’s and UNice’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ellen Wille’s and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ellen Wille

1 branded search term

  • ellen wille

UNice

1 branded search term

  • unice hair

How the Brand Demand Index is measured

Other head-to-heads among wig brands

Creator with pink hair and a pink jacket

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