Brandwave

Elite vs Smart:Which is searched more?

In September 2026, Smart had more branded searches than Elite among gate Opener brands worldwide. Smart was estimated to have 1.8M branded searches compared to Elite’s 14K, and held a 16.3% Share of Search versus Elite’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among gate Opener brands worldwide in September 2026Which is more popular in search, Elite or Smart?
Elite0.12%14K searches
vs
Smart16.3%1.8M searches

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Which is more popular in search, Elite or Smart?

Compare the gate opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elite and Smart among gate Opener brands worldwide, by month

Share of Search by month for Smart, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthEagleSmartChamberlainGhostElite
Oct 202586.7%11.7%1.3%0.15%0.16%
Nov 202586.8%11.7%1.3%0.13%0.16%
Dec 202584.3%13.9%1.5%0.16%0.14%
Jan 202681.5%16.3%1.8%0.2%0.2%
Feb 202647.4%47.4%4.3%0.59%0.36%
Mar 202657.4%38.4%3.5%0.51%0.23%
Apr 202652.5%42.9%3.9%0.57%0.21%
May 202647.4%47.4%4.3%0.64%0.24%
Jun 202647.5%47.5%4.3%0.52%0.2%
Jul 202647%47%5.2%0.58%0.29%
Aug 202661.9%33.8%3.7%0.35%0.22%
Sep 202681.6%16.3%1.8%0.16%0.12%

How has the Elite and Smart comparison changed over the last 12 months?

  • Smart was ahead of Elite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elite’s estimated Share of Search among gate Opener brands worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 25K to 14K.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among gate Opener brands worldwide moved from 11.7% to 16.3%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for gate Opener brands worldwide in September 2026?

  1. In September 2026, Smart lost estimated Share of Search among gate Opener brands worldwide, from 33.8% to 16.3%.

  2. Estimated monthly branded searches for Elite worldwide fell 44% over 12 measured months, from 25K to 14K in September 2026.

Other head-to-heads among gate Opener brands

How each brand is measured

Brandwave collects information about searches that people make online using Elite’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elite

4 branded search terms

  • elite cycling trainer
  • elite direto
  • elite suito
  • elite trainer

Smart

1 branded search term

  • smart

How the Brand Demand Index is measured

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