Brandwave

eFulfillment Service vs Rakuten Super Logistics:Which is more popular?

In September 2026, eFulfillment Service had more branded searches than Rakuten Super Logistics among order fulfilment services worldwide. eFulfillment Service had about 1,000 branded searches, while Rakuten Super Logistics had 210. eFulfillment Service made up 2% of all order fulfilment service searches we track, and Rakuten Super Logistics accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about order fulfilment services, eFulfillment Service appeared in four of the five answers and Rakuten Super Logistics in none.

Among order fulfilment services worldwide in September 2026

Who do people search for more?

eFulfillment Service, about 5 searches for every 1 for Rakuten Super Logistics

eFulfillment Service 1K searchesRakuten Super Logistics 210 searches

Who does AI mention more?

eFulfillment Service, mentioned in 4 of 5 answers, Rakuten Super Logistics in 0

eFulfillment Service in 4 of 5Rakuten Super Logistics in 0 of 5

Who does AI recommend more?

eFulfillment Service, the only one of the two named

eFulfillment Service first in 4Rakuten Super Logistics never named

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Top order fulfilment services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eFulfillment Service was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rakuten Super Logistics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShipBob1st
  2. ShipMonk2nd
  3. eFulfillment Service3rd
  4. Amazon Multi-Channel Fulfillment4th
  5. Rakuten Super Logistics–
  6. Byrd–
  7. Radial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShipBob4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eFulfillment Service4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipMonk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Multi-Channel Fulfillment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rakuten Super Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Byrd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about order fulfilment services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is eFulfillment Service or Rakuten Super Logistics more popular in search?

This chart shows how often people search Google for eFulfillment Service and Rakuten Super Logistics by name. Each line represents a brand's share of searches for all seven order fulfilment services we track, month by month, from English-language searches worldwide.

eFulfillment Service and Rakuten Super Logistics among order fulfilment services worldwide, by month

Share of searches by month for eFulfillment Service, Rakuten Super Logistics. The figures are in the table below the chart.

View monthly share of searches table
MonthShipBobShipMonkAmazon Multi-Channel FulfillmenteFulfillment ServiceRakuten Super LogisticsByrdRadial
Oct 202559%32.3%5.7%2.3%0.57%0.05%0.02%
Nov 202550.1%41.1%6.3%1.9%0.59%0.04%0.02%
Dec 202554.5%36.6%6.2%2.1%0.53%0.03%0.02%
Jan 202653.9%36%6.8%2.6%0.78%0.04%0.02%
Feb 202653.9%36%6.8%2.6%0.64%0.06%0.02%
Mar 202653%35.4%7.8%3.1%0.63%0.06%0.02%
Apr 202654.1%36.1%6.5%2.6%0.52%0.06%0.06%
May 202654.3%36.3%6.8%2%0.52%0.04%0.02%
Jun 202658.3%31.8%7.1%2.2%0.56%0.04%0.02%
Jul 202657.9%31.6%7%2.8%0.56%0.04%0.02%
Aug 202655.1%36.8%5.7%2%0.35%0.06%0.02%
Sep 202655.1%36.8%5.6%2%0.43%0.02%0.02%

How has the eFulfillment Service and Rakuten Super Logistics comparison changed over the last 12 months?

3 findings

How did search popularity change for order fulfilment services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Rakuten Super Logistics worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

  2. Estimated monthly branded searches for eFulfillment Service worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using eFulfillment Service’s and Rakuten Super Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eFulfillment Service

1 branded search term

  • efulfillment service

Rakuten Super Logistics

1 branded search term

  • rakuten super logistics

How the Brand Demand Index is measured

Other head-to-heads among order fulfilment services

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