eFulfillment Service vs ShipBob:Which is more popular?
In September 2026, ShipBob had more branded searches than eFulfillment Service among order fulfilment services worldwide. ShipBob had about 27,100 branded searches, while eFulfillment Service had 1,000. ShipBob made up 55.1% of all order fulfilment service searches we track, and eFulfillment Service accounted for 2%. When we asked ChatGPT and Google AI Overviews about order fulfilment services, eFulfillment Service and ShipBob each appeared in four of the five answers. ShipBob was mentioned before eFulfillment Service in three out of four answers.
Who do people search for more?
ShipBob, about 27 searches for every 1 for eFulfillment Service
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
ShipBob, named ahead of eFulfillment Service in 3 of 4 answers
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Top order fulfilment services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, eFulfillment Service and ShipBob were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ShipBob was listed before eFulfillment Service in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ShipBob4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
eFulfillment Service4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShipMonk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Multi-Channel Fulfillment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rakuten Super Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Byrd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about order fulfilment services
5 answers
Asked ChatGPT
“Which order fulfilment service should I hire?”
Asked ChatGPT
“What are the best order fulfilment services?”
Asked ChatGPT
“What's the best order fulfilment service for shipping online orders?”
Searched Google, AI Overview
“ecommerce fulfilment”
Searched Google, AI Overview
“pick and pack service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is eFulfillment Service or ShipBob more popular in search?
This chart shows how often people search Google for eFulfillment Service and ShipBob by name. Each line represents a brand's share of searches for all seven order fulfilment services we track, month by month, from English-language searches worldwide.
Share of searches by month for ShipBob, eFulfillment Service. The figures are in the table below the chart.
View monthly share of searches table
| Month | ShipBob | ShipMonk | Amazon Multi-Channel Fulfillment | eFulfillment Service | Rakuten Super Logistics | Byrd | Radial |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 32.3% | 5.7% | 2.3% | 0.57% | 0.05% | 0.02% |
| Nov 2025 | 50.1% | 41.1% | 6.3% | 1.9% | 0.59% | 0.04% | 0.02% |
| Dec 2025 | 54.5% | 36.6% | 6.2% | 2.1% | 0.53% | 0.03% | 0.02% |
| Jan 2026 | 53.9% | 36% | 6.8% | 2.6% | 0.78% | 0.04% | 0.02% |
| Feb 2026 | 53.9% | 36% | 6.8% | 2.6% | 0.64% | 0.06% | 0.02% |
| Mar 2026 | 53% | 35.4% | 7.8% | 3.1% | 0.63% | 0.06% | 0.02% |
| Apr 2026 | 54.1% | 36.1% | 6.5% | 2.6% | 0.52% | 0.06% | 0.06% |
| May 2026 | 54.3% | 36.3% | 6.8% | 2% | 0.52% | 0.04% | 0.02% |
| Jun 2026 | 58.3% | 31.8% | 7.1% | 2.2% | 0.56% | 0.04% | 0.02% |
| Jul 2026 | 57.9% | 31.6% | 7% | 2.8% | 0.56% | 0.04% | 0.02% |
| Aug 2026 | 55.1% | 36.8% | 5.7% | 2% | 0.35% | 0.06% | 0.02% |
| Sep 2026 | 55.1% | 36.8% | 5.6% | 2% | 0.43% | 0.02% | 0.02% |
How has the eFulfillment Service and ShipBob comparison changed over the last 12 months?
3 findings
- ShipBob was ahead of eFulfillment Service in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, eFulfillment Service’s share of searches among order fulfilment services worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, ShipBob’s share of searches among order fulfilment services worldwide moved from 59% to 55.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for order fulfilment services worldwide in September 2026?
2 changes
ShipBob’s share of searches among order fulfilment services worldwide has lost ground for 3 months in a row, from 58.3% to 55.1% in September 2026.
Estimated monthly branded searches for eFulfillment Service worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eFulfillment Service’s and ShipBob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eFulfillment Service
1 branded search term
- efulfillment service
ShipBob
1 branded search term
- shipbob
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